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United Kingdom William Higham is a renowned futurist and consultant, advising global brands on navigating future business landscapes through strategic foresight and innovation.
Founder William Higham is a popular conference speaker on Future Business Strategy and Leadership. He identifies brand new trends PRs can use.
Next Big Thing, founded in 2002, has worked with the BBC as a blue-chip client.
As CEO of strategic consultancy The Next Big Thing, William Higham has worked with HSBC, helping them find profitable new revenue streams and business models.
Next Big Thing has worked with Sainsbury's as a blue-chip client.
Next Big Thing has worked with Siemens as a blue-chip client.
As the founder of Next Big Thing, William has advised global brands such as Amazon, guiding them on how to adapt to shifting consumer behavior.
As CEO of strategic consultancy The Next Big Thing, William Higham has worked with Vodafone, helping them find profitable new revenue streams and business models.
As CEO of strategic consultancy The Next Big Thing, William Higham has worked with Walt Disney, helping them find profitable new revenue streams and business models.
As the founder of Next Big Thing, William has advised global brands such as Spotify, guiding them on how to adapt to shifting consumer behavior.
William Higham is the founder and CEO of Next Big Thing, a strategic consultancy established in 2003. His work focuses on assisting companies in understanding and adapting to emerging consumer, technology, social, and business trends. Higham guides clients in identifying growth opportunities and developing resilience in uncertain business environments. He specializes in strategic foresight, helping organizations anticipate future needs and behaviors of their customers, clients, and employees. His expertise also extends to creating innovative revenue models, products, and services.
Higham’s career is marked by his dedication to fostering organizational agility and an innovation-driven culture. He has worked with a diverse range of prominent clients, including Amazon, BBC, HSBC, Vodafone, Walt Disney, Sainsbury’s, Siemens, Jaguar Land Rover, Merlin, Telefonica, TPG, Hachette, Hearst, Sky Bet, Nationwide, Primark, Colgate, Estée Lauder, and Barclaycard. These collaborations span various sectors, from finance to food. In 2009, he authored “The Next Big Thing: Spotting and forecasting consumer trends for profit,” a book translated into five languages, further establishing his position as an authority in trend forecasting. He is a frequent speaker at conferences and seminars globally, and his insights have been featured in publications such as The Economist, Advertising Age, The Director, and on media platforms including BBC, CNBC, Fortune, Fast Company, and Netflix’s ‘Future Of’ documentary series.
William Higham earned a Bachelor of Arts in English Literature (British and Commonwealth) from the University of London. His professional experience includes identifying successful new strategic approaches for major corporations and running innovation programs. He also serves as a judge for innovation awards and is an external speaker for the Cambridge University Open Innovation Network.
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