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United States Willie Robertson leveraged his family's duck call business into a multi-million dollar outdoor goods empire, becoming a reality television personality, author, and entrepreneur.
Blanco Clothing announced a partnership with Willie Robertson as part of its expansion strategy, working with the Gersh agency to feature him in their new golf apparel line.
Willie Robertson teamed up with hunting and outdoor apparel brand FORLOH as a Brand Ambassador. In this role, he collaborates on Made in America media projects and new product development, while representing the brand.
Other sporting brands sometimes partner with Duck Commander, such as Garrett Metal Detectors, which produced metal detectors named after Jase Robertson.
Willie Robertson is listed as an ambassador for Pit Boss® Grills, featuring his favorite products from the brand on their website.
William Jess Robertson was born on April 22, 1972, in Bernice, Louisiana, to Phil and Marsha Kay Robertson. Growing up, he was immersed in hunting and outdoor activities, spending significant time at Duck Commander, the small business founded by his father. Willie handled various operational tasks, including building duck calls and managing business calls. He pursued higher education at Harding University and later graduated from Northeast Louisiana University, acquiring a business degree that proved instrumental in his career progression. In 2014, both Willie and his wife, Korie Howard Robertson, were jointly recognized as Outstanding Young Alumni by Harding University.
Robertson’s business acumen transformed Duck Commander from a modest family venture into a multi-million dollar enterprise. This expansion not only generated significant wealth but also laid the groundwork for the popular A&E reality TV series “Duck Dynasty,” where he served as an executive producer and star from 2012 to 2017. Building on this success, Robertson initiated another venture in 2006, Buck Commander, which produces the Buckmen DVD series and the television show “Buck Commander Protected by Under Armour” on the Outdoor Channel. His media appearances extend beyond reality television, including guest roles on “Last Man Standing” and a cameo in the Christian film “God’s Not Dead” in 2014, where he discussed the importance of his faith. In 2021, he participated in “The Masked Singer” as “Mallard,” further diversifying his public presence.
Throughout his career, Robertson has been a New York Times best-selling author and a vocal advocate for his Christian faith, often sharing his beliefs publicly. In March 2014, Louisiana Governor Bobby Jindal presented him with the inaugural Governor’s Award for Entrepreneurial Excellence, acknowledging his significant contributions to business. He remains actively involved in the outdoors community, having founded a Sportsman Camp for young people. Robertson and his wife Korie reside in West Monroe, Louisiana, near their children and grandchildren.
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