Yaadcore

Yaadcore, born Rory Cha, has established himself as a central figure in the Reggae Revival movement, moving from a prominent DJ to a recording artist and ambassador for reggae music. After establishing himself as a central figure in the Reggae Revival movement, Yaadcore transitioned from a prominent DJ to a recording artist and ambassador for reggae music. He initiated his career as a DJ in 2003, quickly becoming recognized for his unique selection of spiritually healing, organic reggae. Yaadcore notably became the first to introduce music by now-renowned artists such as Kabaka Pyramid and Chronixx on Jamaican radio, significantly influencing the local soundscape.

His early career also included extensive touring as the resident DJ for acclaimed reggae artist Protoje, honing his craft on international stages. In 2013, Yaadcore further cemented his influence by co-founding Dubwise Jamaica, a groundbreaking reggae sound system. Originating as a pivotal weekly event in Kingston, Dubwise Jamaica rapidly expanded its reach, establishing iterations in over 15 international locations including Miami, Washington D.C., Atlanta, New York, California, Puerto Rico, Trinidad & Tobago, Bermuda, Hungary, Romania, Malta, Germany, Kenya, and Ethiopia. Through this initiative, Yaadcore meticulously curated a vital global platform for reggae music, fostering its growth and international presence.

His digital footprint is equally significant, highlighted by a collection of globally acclaimed mixes on SoundCloud, including the popular ‘Reggae Aroma’s Volume 1-3’ series, dedicated Protoje mixtapes, and an influential collaboration with VP Records. Yaadcore continues to drive the Reggae Revival, leveraging his platforms to introduce new sounds and artists while expanding the global footprint of reggae. His multifaceted career, spanning from pioneering DJ to respected label co-founder and recording artist, positions him as a pivotal voice within the genre.