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Jamaica Yaadcore, born Rory Cha, has established himself as a central figure in the Reggae Revival movement, moving from a prominent DJ to a recording artist and ambassador for reggae music.
Connection came about through his manager, who is a partner in Delicious Vinyl Island. This partnership is noted in the context of his music distribution and career development.
Featured in an article by Leafly discussing his reggae music inspiration. Also noted as a brand sponsor for Protoje's west coast US tour where Yaadcore opened.
Mentioned as one of the cannabis brands Yaadcore has partnered with.
Featured in 'High Times' magazine regarding his impact and spotlight in the reggae scene, acknowledging his earlier work and recent advancements.
Collaborated with VP Records for a marijuana-themed mix, which has garnered over 240,000 plays.
Yaadcore is noted dropping his brand for Reggae Chat Global, an interaction highlighted on Instagram.
Interviewed at Diamond Supply Co. in West Hollywood for a feature on his 'Reggaeland' album and creative process.
Rory Cha, known professionally as Yaadcore, was born in 1989 in Jamaica. He began his career as a DJ at the age of 14 in 2003, influenced by his father, who also operated a sound system called Love People International. Yaadcore became known for playing spiritually healing, organic reggae music, and initially gained recognition for being the first to play music by artists like Kabaka Pyramid and Chronixx on Jamaican radio. His early career also involved touring as the resident DJ for reggae artist Protoje.
Yaadcore is a co-founder of Dubwise Jamaica, a reggae sound system. This initiative started as a weekly event in Kingston and has since expanded internationally, with iterations in Miami, Washington D.C., Atlanta, New York, California, Puerto Rico, Trinidad & Tobago, Bermuda, Hungary, Romania, Malta, Germany, Kenya, and Ethiopia. Through Dubwise Jamaica, he curated a platform for reggae music. He also co-founded the reggae record label 12 Yaad Records.
His career progressed with the release of his debut album, “Reggaeland,” in 2022 under his own label, solidifying his role as a recording artist. Yaadcore has performed at various events in Jamaica and internationally, and his online presence includes globally acclaimed mixes on SoundCloud, such as the “Reggae Aroma’s Volume 1-3” series, Protoje mixtapes, and a collaboration with VP Records.
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