Leading retailer Argos booked Ian Holloway through MN2S to take part in a competition celebrating the launch of FIFA 21.
To celebrate the launch of FIFA 21, Argos offered its customers the chance to win a one-to-one team talk from ex-football player and legendary manager Ian Holloway, to help coach them through the game’s Career Mode. Holloway starred in a short video to spread the word about the Argos competition, which shows the manager delivering an inspirational virtual team talk to an aspiring FIFA player. Known for his straight-talking, no-nonsense approach, Ian will be on hand to offer his expertise to one lucky FIFA player, discussing tactics, team improvement and transfers while tapping into the wealth of experience he gained by coaching a number of Premier League and Football League clubs.
The involvement of Ian Holloway enabled Argos to create an excitingly unique competition that appealed directly to their target market. Discussing the success of the campaign, Argos’ Senior Gaming Buyer Peter Wray said: “We wanted to celebrate the launch of FIFA 21 with a brilliant one-off opportunity for fans to get close to a respected manager in the game, experiencing a team-talk like no other. It’s been a tough year, so offering Ian’s expert advice will hopefully make FIFA fans’ winters that little bit better.”
“Every year, I’m even more impressed by the way FIFA is able to respond to the beautiful game we all know and love. It’s now time to take a look at these teams and give these FIFA players a little one-to-one session. Whether it’s talking tactics, transfers, formations or the game itself, we’ll have these players shipshape in no time.”Ian Holloway