The Albanian artist has recorded one of the summer’s hottest singles, reaching 1.5m views in a matter of weeks.
Era Istrefi is one of contemporary pop music’s most adventurous artists. Since launching her career in 2013 with the exhilarating debut single ‘Mani Per Money’, the singer-songwriter has infused a spectrum of sounds – electro-pop, dance and reggae – into her unique musical style, collaborating with Will Smith, French Montana, Nicky Jam and Diplo along the way. She’s known to many as the voice behind the FIFA World Cup anthem,a track that’s reached an audience of over 170 million since its release in 2018.
Her latest single, a collaboration with Russian hip-hop artist Eljay, has exploded in popularity since its release on June 21. Currently at 1.5m views on YouTube, the single is set to become a summer anthem, exposing Era Istrefi to a global audience and showcasing another side to this uniquely diverse artist.