How to build your social media presence

In the digital age, social media presence is the key to popularity, credibility, and success, playing an integral role in broadening your fan-base, engaging your audience and increasing awareness of your music, brand or personality. As one of the most powerful tools available for promotion and marketing, social media should be fundamentally important to anybody who wants to be noticed, whether that’s a DJ, a celebrity, or a brand.

At MN2S, our social media management team works closely with clients of all kinds, building social media presence, engaging audiences and establishing your public profile with creatively curated and effectively targeted content. Building social media presence requires technical knowledge, marketing expertise, creativity and imagination: our social media department combines these abilities to deliver world-class social media services that will maximise your online exposure and bring you global recognition across all channels.

HOW WE BUILD SOCIAL MEDIA PRESENCE

At MN2S, we increase social media presence and expand your following using time-tested methods and technical practices that are guaranteed to achieve results. Organic content is combined with paid promotion, editorial support and creative direction to form a comprehensive social media strategy that further establishes your public profile.

HIGH QUALITY ORIGINAL CONTENT

The central pillar of any successful social media account is original content of the highest quality. Our social media managers are part of a marketing team that encompasses experts in digital marketing, content creation, video production and graphic design, ensuring that all posts are bold, engaging and relevant to your audience.

CONSISTENCY & SCHEDULING

Under MN2S social media management, all channels are frequently updated, as we consistently upload fresh, eye-catching content, posted at the optimal time for maximum exposure. All social media activity is pre-planned using advanced scheduling software that guarantees extensive reach and positive engagement – the two holy grails of social media.

RESEARCH, ANALYTICS & TOOLS

The pathway to successful building social media presence involves extensive research and preparation: we immerse ourselves in your music, personality or brand before we begin to represent you online. Our work is supported by real-time analytics and advanced technical tools that allow us to fine-tune our strategy as the campaign progresses, adapting our approach in response to ongoing insights.

TOP 6 TIPS FOR BUILDING A SOCIAL MEDIA PRESENCE

If you’re serious about getting noticed on social media, you’ll get the best results by engaging the services of a professional social media manager. With that said, there are still some effective ways that you can up your social media game without expert assistance. Here’s our top 10 tips on how to increase social media presence.

1. USE EVERY PLATFORM

The more platforms that you use to represent yourself, the wider your audience will become. Building social media presence is all about making yourself, your work and your brand as visible as possible, so make sure to create accounts on Instagram, Facebook, Twitter, and YouTube, along with SoundCloud and Mixcloud if you’re a musician or DJ.

2. DO YOUR RESEARCH

If you want to engage your audience, you need to know your audience. Conduct research into the demographic that you’re hoping to reach, figure out which platforms they’re most likely to use, and find out what kind of content gets them excited. This will make you better prepared to effectively target the users who are most likely to take an interest in your social media.

3. OUTLINE YOUR GOALS

Before you even create your first account, it’s wise to develop a social media strategy that details your most significant goals and how you hope to achieve them. That way, you’ll know from the outset what your ultimate aims are, and you can tailor your approach to most efficiently achieve them. The cliché is true: preparation really is the key to success.

4. CREATE A CALENDAR

A content calendar functions as a schedule that should be populated in advance, filled with imaginative and relevant content ideas that will engage your audience, grow your following and boost your popularity. Although this is a highly effective tool in social media planning, it’s still advisable to post spontaneously alongside your pre-planned content.

5. POST QUALITY CONTENT

This is a golden rule for any aspiring social media savant. If your content doesn’t interest, excite, or humour people, they’re going to scroll right on past. Whether you’re a DJ, a celebrity or a skincare brand, you need to figure out how to produce content that’s both relevant to your work and engaging for

6. GET TECHNICAL

There’s a broad range of analytical tools available that enable social media users to technically fine-tune their strategy in order to build presence and grow following: there’s almost too many to mention, but Hootsuite, Buffer and Planaly are great places to start. If you’re using Facebook, switch to a business account and make use of their audience insights feature.

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