New signing: Club MTV
11 years ago
United Kingdom Club MTV is a British electronic dance music channel that has evolved from a nocturnal programming block to a dedicated 24-hour music channel, expanding its reach across Europe and Australia.
Arch Creative supported MTV with branding, websites, marketing, advertising collateral, and motion graphics.
Paramount Global partnered with adidas to launch 'MTV ORIGINALS', a new music series.
A partnership with YO! MTV Raps for an unmissable week-long city takeover to celebrate the MTV EMAs coming to Manchester, curating a diverse lineup of talent.
Club MTV, originally known as MTV Dance, launched on April 20, 2001, as a British electronic dance music channel under ViacomCBS Networks UK & Australia. Initially, it began as a night-time programming slot on the digital music channel MTV Extra, broadcasting from 7 PM until the following morning. The success of this format led to its expansion into a standalone music channel in the United Kingdom and Ireland on September 3, 2001. During its early years as a dedicated channel, MTV Dance time-shared broadcast hours with the Nick Jr. Channel, airing every evening between 7 PM and 6 AM. By August 13, 2002, the channel commenced broadcasting as a full 24-hour music channel, playing various genres including dance, trance, clubhouse, electronica, drum and bass, rap, R&B, hip-hop, techno, and house music. It further enhanced its broadcast quality by switching to widescreen format on March 6, 2012.
Throughout its history, Club MTV (then MTV Dance) demonstrated a consistent pattern of expansion and adaptation. In March 2008, its presence grew across Europe when MTV Networks Europe replaced the Europe-wide feed of MTV Base with a similar MTV Dance feed. This European version subsequently rebranded as Club MTV in June 2020. An Italian feed of the channel launched on Sky Italia in January 2011, replacing MTV Pulse. The channel’s global reach extended to Australia on December 3, 2013, with the launch of MTV Dance Australia, which mirrored the UK version’s programming and later rebranded to Club MTV in 2020.
The channel experienced a temporary closure on July 20, 2020, alongside sister channels MTV OMG and MTV Rocks. However, Club MTV was relaunched in the UK on April 14, 2025, taking the place of MTV Hits. This relaunch marked a return to broadcasting, though it is scheduled to cease operations again on December 31, 2025. This history reflects the channel’s evolution within the dynamic landscape of music television, from its initial specific programming block to a broader international presence and through periods of discontinuation and revival.
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