Alok Achkar Peres Petrillo, known mononymously as Alok, has established himself as a leading figure in the Brazilian electronic music scene. He began his musical journey at the tender age of 12, collaborating with his fraternal twin brother, Bhaskar. Their early exposure to music production and DJing, influenced by their parents who were pioneers in the psytrance genre, laid the foundation for Alok’s illustrious career. By 19, he embarked on a solo career, quickly gaining recognition for his innovative sound and exceptional talent.
Alok’s breakthrough came with his 2016 single “Hear Me Now,” which catapulted him into the global spotlight. His unique blend of electronic music has earned him numerous accolades, including being named the “Best DJ in Brazil” by House Mag in both 2014 and 2015. His remarkable ascent continued as he secured a spot in DJ Mag’s Top 100 DJs, ranking as high as 4th for four consecutive years, showcasing his widespread appeal and influence in the industry.
In addition to his musical achievements, Alok is a visionary entrepreneur. He founded UP Club Records, a label dedicated to nurturing emerging talent in electronic music. His collaboration with Spinnin Records led to the creation of Controversia, a label focused on Brazilian bass music, further solidifying his role as a key player in the music industry.
Alok’s impact extends beyond music production; he has also made a significant mark in the gaming world. His character in the popular game Garena Free Fire has become a fan favorite, demonstrating his versatility and broad appeal. With a string of successful singles and remixes, Alok continues to push the boundaries of electronic music, inspiring a new generation of artists and fans alike.