C2C is a French musical group celebrated for its innovative turntablism and a dynamic blend of electro, hip-hop, and electro-soul.
The German sportswear brand partnered with C2C Music Festival for an exclusive event in Milan on April 11, 2024, combining fashion, music, and sports.
C2C's song "Happy (feat. Derek Martin)" was used in Macy's TV commercials titled 'Celebrate' in 2016 and 'Celebrate: Spring' in 2017.
C2C, also known as Coups2Cross, originated in Nantes, France, in 1998, founded by four DJs: Atom, pFeL, 20syl, and Greem. The members, who first met in high school, developed a performance style focused on using turntables as musical instruments, emulating drums, bass, guitar riffs, and brass. Their early fascination with the pioneers of turntablism, DJ Qbert and DJ Shadow, fueled their unique approach to music creation and live performance. This commitment to technical skill and musicality established their reputation in the global DJ community.
Over their career, C2C achieved significant milestones in DJ competitions, securing four consecutive Disco Mix Club (DMC) team world championship titles from 2003 to 2006, an unprecedented accomplishment. They also claimed the ITF team championship in 2005 and the Hip Hop World Challenge title. These victories propelled them onto the international stage, leading to collaborations and performances with notable DJs such as A-Trak and DJ Kentaro. The group’s members also maintained individual projects; 20syl and Greem are founders of Hocus Pocus, a group that received two nominations at France’s Victoires de la Musique, while Atom and pFeL are founders of Beat Torrent, with extensive touring experience and album releases.
C2C released their debut EP, “Down the Road,” in January 2012, followed by their first album, “Tetra” (stylized as Tetr4), in September 2012. “Tetra” garnered widespread acclaim, earning four trophies from its four nominations at the 2013 Victoires de la Musique, including “Best New Artist,” “Best Music Video,” and “Best Live Show.” The album’s lead single, “Down the Road,” also appeared on Triple J’s Hottest 100 for 2012. The group’s innovative use of tailor-made LED-display systems in their live shows also received recognition, with an emphasis on linking visuals directly to sound for an enhanced audience experience. In 2013, C2C was honored with two European Border Breakers Awards, including the Public Choice award, solidifying their status as a prominent European music act.
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