Soulection

Soulection was established in 2011 by Joe Kay, Guillaume ’96’ Bonte, and Andre Power. The brand started as a collective of DJs and artists dedicated to showcasing unique musical talent. From its inception, Soulection aimed to cultivate a community around diverse musical genres, moving beyond traditional classifications. This approach helped them to rapidly gain recognition within the independent music scene, leading to the development of a loyal global following.

Over the years, Soulection has evolved from a burgeoning collective into an influential global platform. Their work includes an independent record label, a radio show, and a network of artists and producers. This expansion reflects their commitment to discovering and promoting new music. A pivotal moment in their journey was the establishment of their Apple Music 1 radio show, which broadened their reach significantly and allowed them to present their curated sound to a wider audience.

The collective has systematically built its presence through various initiatives, including brand collaborations and live events. They have focused on creating experiences that bring their music and community together, moving from digital platforms to physical spaces. These efforts have solidified Soulection’s position as a significant entity in the contemporary music landscape, recognized for its innovative spirit and dedication to artistic development.