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United Kingdom IDK, born Jason Mills, has transformed his experiences into a platform for music, education, and brand collaboration, establishing himself as an inventive practitioner in rap and a mentor in the music industry.
IDK and No Label announced the creation of No Label Academy in collaboration with Nike, a music business course aimed at revolutionizing creative education.
No Label Academy, a non-profit initiative, partnered with Harvard University to bring back its groundbreaking music business program, aimed at empowering the next generation of artists and industry leaders.
IDK partnered with Warner Records to start his new label, Clue, after seven years of independently releasing his own albums.
Jay IDK partnered with Adult Swim to produce visual content in conjunction with the release of his album "IWasVeryBad."
The rapper shared his favorite elements about the Air Jordan 4 and discussed the importance of storytelling as part of Hypebeast's Sole Mates series.
GUESS teamed up with rapper, singer-songwriter IDK for their new fall campaign, where IDK also worked as a creative lead on the collection's campaign.
IDK released the song "Coal" as an Apple Music exclusive for the 'Carols Covered 2021' playlist.
Jason Aaron Mills, known professionally as IDK, was born on May 24, 1992, in London, England, to parents of Sierra Leonean and Ghanaian descent. He was raised in Prince George’s County, Maryland. His early life experiences significantly influenced his artistic direction and lyrical content. At 17, while incarcerated, Mills taught himself music production and composition, a pivotal turning point that marked the beginning of his career as a rapper. This period led him to adopt the moniker IDK, short for “Ignorantly Delivering Knowledge,” reflecting his mission to present complex ideas in an accessible manner through his music. His approach combines witty lyricism, percussive flows, and diverse musicality to translate life lessons and philosophical musings into commercial releases.
IDK’s career progression began in 2012. He released his second mixtape, “SubTrap,” in 2015, which was noted for its blend of “Suburban Trap” and substantive themes. This was followed by “Empty Bank” in 2016, premiered on Forbes, and “IWasVeryBad” in 2017, released in collaboration with Adult Swim. The latter project included a visual series on Noisey, offering a narrative element to his music. His debut studio album, “Is He Real?,” arrived in 2019, featuring collaborations with artists such as Pusha T and DMX. He further expanded his discography with “IDK & Friends 2” in 2020, which served as the soundtrack for Kevin Durant’s “Basketball County: In the Water” documentary, showcasing his ability to integrate music with other media platforms. His second studio album, “USEE4YOURSELF,” released in 2021, featured a range of artists including Young Thug and Offset, and reached number 164 on the Billboard 200 chart. He continued to release studio albums, with “Simple.” in 2022 and “F65” in 2023.
Beyond his musical releases, IDK has developed initiatives focused on educating and empowering future artists. He launched the “No Label Academy” in collaboration with Nike and Harvard University, a music business course designed to provide aspiring industry professionals, particularly those from BIPOC backgrounds, with essential knowledge. He also founded Clue Records, which has released projects including “IDK & FRIENDS 2.” His inquisitive “Radio Clue” show on Apple Music further demonstrates his commitment to sharing insights and fostering dialogue within the music community. These ventures underscore his role as an artist dedicated to both creating impactful music and contributing to the development of the music industry.
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