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IVE

IVE rapidly gained recognition as a successful K-pop girl group, known for their viral hits and strong concept of self-love, which has resonated with a global audience.

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Past Works

SK Telecom

IVE appeared as a model for SK Telecom's "V Coloring," a subscription-based video ringback tone service.

BRAND PARTNERSHIPS

Pepsi

IVE was selected as a model for the "2023 Pepsi Project," a collaboration between Starship Entertainment and Pepsi. They also released promotional singles "I Want" and "Summer Festa" in collaboration with Pepsi.

BRAND PARTNERSHIPS

Papa John's Pizza

IVE was chosen as the new model for Papa John's Pizza.

BRAND PARTNERSHIPS

Kwangdong Pharmaceutical

IVE became a model for Kwangdong Pharmaceutical's corn silk tea.

BRAND PARTNERSHIPS

Puma

IVE became the ambassadors of Puma in the Asia and Pacific region.

BRAND PARTNERSHIPS

Columbia Records

The group signed with Columbia Records for promotion in the United States, as part of Kakao Entertainment's partnership with the label.

BRAND PARTNERSHIPS
2021

Formed by Starship Entertainment

MILESTONE
2021

Debut with single album "Eleven"

MILESTONE
2021

Fastest girl group to win first music show award with "Eleven"

MILESTONE
2021

"Eleven" achieved 13 music show wins

MILESTONE
2022

Released second single album "Love Dive"

MILESTONE
2022

"Love Dive" became first number-one song on Circle Digital Chart

MILESTONE
2022

"Love Dive" awarded Song of the Year at Golden Disc Awards, MAMA Awards, and Melon Music Awards

MILESTONE
2022

Released third single album "After Like"

MILESTONE
2022

"After Like" became second number-one song on Circle Digital Chart

MILESTONE
2022

"After Like" achieved a Perfect All-Kill on Korean music charts

MILESTONE
2022

"After Like" received 14 music show wins

MILESTONE
2024

Released first English-language promotional single "All Night" featuring Saweetie

MILESTONE
2024

Performed at Lollapalooza in Chicago

MILESTONE
2024

Released second extended play "Ive Switch"

MILESTONE
2025

Released third extended play "Ive Empathy"

MILESTONE
2025

"Rebel Heart" from "Ive Empathy" became sixth number-one single and fifth Perfect All-Kill

MILESTONE
2025

Released fourth extended play "Ive Secret"

MILESTONE
2025

Performed at Lollapalooza in Berlin

MILESTONE
2025

Performed at Lollapalooza in Paris

MILESTONE

About

IVE is a South Korean girl group formed by Starship Entertainment, making their debut on December 1, 2021, with the single album “Eleven.” The group consists of six members: Gaeul, Yujin, Rei, Wonyoung, Liz, and Leeseo. Two members, Yujin and Wonyoung, had prior experience in the project girl group Iz*One after participating in the talent show “Produce 48,” with Wonyoung placing first and Yujin fifth. This earlier exposure contributed to immediate public interest and anticipation for IVE’s debut. Their music, predominantly K-pop, often centers on themes of self-love, confidence, and empowerment.

Following their debut, “Eleven” achieved commercial success, charting at number two on the Circle Digital Chart and earning them their first music show win just one week after debut, making them the fastest girl group to do so. The single went on to win 13 music show awards. In April 2022, IVE released their second single album, “Love Dive,” which became their first number-one song in South Korea on the Circle Digital Chart and was later awarded Song of the Year at multiple prestigious year-end award shows, including the Golden Disc Awards, MAMA Awards, and Melon Music Awards. Their third single album, “After Like,” released in August 2022, also reached number one on the Circle Digital Chart and achieved a “Perfect All-Kill” on South Korean music charts, a rare feat indicating top performance across all major streaming platforms. This song secured 14 music show wins, the highest for that year.

In 2023, IVE released their first studio album, “I’ve Ive,” featuring member participation in songwriting. The album produced two chart-topping singles, “Kitsch” and “I Am,” both achieving a “Perfect All-Kill.” That same year, the group expanded their global reach by signing with Columbia Records for promotions in the United States and embarked on their first solo tour, “The Prom Queens,” which included stops in Asia. They also released their first extended play, “I’ve Mine,” which included their fifth number-one single “Baddie.” In 2024, they released their second extended play, “Ive Switch,” and performed at Lollapalooza in Chicago, marking a significant international appearance. By 2025, they released their third and fourth extended plays, “Ive Empathy” and “Ive Secret,” with “Rebel Heart” from “Ive Empathy” becoming their sixth number-one single and fifth “Perfect All-Kill.” IVE has consistently demonstrated strong chart performance and a growing global presence since their formation.

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