United States 
New signing: Kissy Sell Out
11 years ago
Kiss has transitioned from a rock band with iconic personas to a global brand, recognized as one of the most influential and commercially successful acts.
Hard rock band Kiss sold its back catalog of songs, brand name, and intellectual property to Swedish music investor Pophouse for over $300 million. As part of this partnership, Pophouse will create digital versions of KISS that will allow the band and their unique personas to 'live forever'. This collaboration is set to involve both Gene Simmons and Paul Stanley in key roles for future projects, including potential AI content.
The band launched a year-long partnership with global confectionery giant Mars Wrigley, promising a whirlwind of exciting ventures.
Kiss teamed up with the iconic emoji Company for a co-brand collaboration named KISS x emoji®. This unexpected partnership brings together the world's most merchandisable rock band with the popular global brand.
In 2017, Gene Simmons of Kiss formed a partnership with Johnnie Ryan to create 'MoneyBag Soda'. This venture aimed to leverage Simmons's persona and the band's brand into the beverage market.
Kiss released a collaboration single titled 'Yume no Ukiyo ni Saite Mi na' with the Japanese female idol group Momoiro Clover Z. This marked the first time Kiss had issued a collaboration record with another artist, showcasing a blend of their rock style with j-pop influences. Paul Stanley noted the 'spectacular show' and 'great choreography' of Momoiro Clover Z as inspirations for the collaboration.
The band appeared as themselves in the direct-to-DVD animated crossover film 'Scooby-Doo! and Kiss: Rock and Roll Mystery'. This partnership involved Stanley, Simmons, Thayer, and Singer, contributing old hits and one new track, 'Don't Touch My Ascot', to the soundtrack.
Kiss launched an 18-hole indoor miniature golf course in Las Vegas, featuring arcade games, a gift shop, and extensive band memorabilia. This establishment provided fans with an immersive, themed entertainment experience.
Gene Simmons continues to work with the American rock-inspired restaurant chain Rock & Brews. He performed his first post-Kiss show at the opening of a Rock & Brews restaurant in Ridgefield, Washington in April 2024.
Kiss, an American rock band, was formed in New York City in 1973 by Paul Stanley (vocals, rhythm guitar), Gene Simmons (vocals, bass guitar), Ace Frehley (lead guitar, vocals), and Peter Criss (drums, vocals). The band quickly became known for their distinctive face paint and elaborate stage outfits, embodying comic book-style characters: the Starchild (Stanley), the Demon (Simmons), the Spaceman (Frehley), and the Catman (Criss). Their live performances blended shock rock elements with fire-breathing, blood-spitting, smoking guitars, and pyrotechnics, contributing to their rise to prominence in the mid-1970s as a major pop culture phenomenon.
The initial years saw the band release albums such as “Kiss” (1974), “Hotter Than Hell” (1974), and “Dressed to Kill” (1975). Despite early commercial struggles for their studio albums, their dynamic live shows built a powerful reputation. A turning point arrived with their 1975 live album, “Alive!”, which achieved Gold status and featured their first Top 40 single, “Rock and Roll All Nite.” This success not only propelled Kiss into mainstream recognition but also helped save their record label, Casablanca Records, from bankruptcy. The band continued to release successful albums like “Destroyer” (1976), “Rock and Roll Over” (1976), and “Love Gun” (1977), all of which achieved Platinum status, solidifying their position as one of America’s most popular bands.
Throughout their career, Kiss experienced several lineup changes, though Stanley and Simmons remained consistent members. The band entered an “unmasked” era from 1983 to 1996, achieving renewed success with albums like platinum-certified “Lick It Up” (1983). A significant reunion of the original lineup occurred in 1996, leading to a highly successful world tour. After announcing their “End of the Road World Tour” in 2019, Kiss performed their final live show in December 2023. The band’s legacy continues through their extensive music catalog, brand, and intellectual property, with future projects including digital avatars and further merchandise, ensuring their enduring impact on rock music and entertainment.
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