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United States Normani has established herself as a significant figure in pop and R&B music, transitioning from a successful girl group member to a solo artist with global reach and a strong brand presence.
Bose partnered with Normani to highlight sounds and stories surrounding her new music era. This included Bose's first-ever collaborative product, with custom limited edition 'QuietComfort II' headphones designed by Normani, as well as a dance-themed commercial previewing her single 'Candy Paint.'
Normani is impacting the fashion scene with her partnerships with Savage X Fenty, where she became the brand's first brand ambassador. She has performed at the 'Savage X Fenty Show' and appeared in campaigns.
Normani is impacting the fashion scene with her partnerships with Urban Decay, collaborating for campaigns as a global citizen and spokesperson for the makeup brand.
Normani partnered with TRESemmé® for its 'Power Your Style Project' initiative.
Normani partnered with sports clothing company Fabletics for a limited country club-inspired performance line.
Normani partnered with Frito-Lay® to support the Women's Sports Foundation. This included performing a reimagined version of a song.
Normani signed on to a Puma campaign to endorse the brand's RS-0 shoes in August 2018.
In November 2021, Normani collaborated with Google for an interactive Black Friday campaign that highlighted Black-owned businesses, featuring an original song by Normani and T-Pain. This campaign received multiple accolades, including Webby, Clio, and D&AD Awards.
In October 2021, Normani partnered with Steve Madden for a reprisal of their 1990s 'Big Head Girls' campaign, which contributed to the company achieving its highest quarterly sales in history.
In April 2022, Normani was announced as the face of Cracker Jill, for which she sang a reimagined version of 'Take Me Out to the Ball Game,' accompanied by a music video.
In April 2022, Normani was announced as the face of AMI Paris' photo campaign for the French brand's L'Accordéon bag.
Normani Kordei Hamilton was born on May 31, 1996, in Atlanta, Georgia. She spent her early years in New Orleans before relocating to Houston following Hurricane Katrina in 2005. From a young age, Normani was involved in dance, gymnastics, and beauty pageants, actively pursuing performing arts. She gained initial recognition in 2012 as a contestant on “The X Factor USA.” Although initially eliminated as a solo act, she was brought back to form a girl group that would eventually become Fifth Harmony. The group achieved considerable success, releasing EPs like “Better Together” (2013) and studio albums such as “Reflection” (2015) and “7/27” (2016), which featured hit singles “Worth It” and “Work from Home.” Following a self-titled album in 2017, Fifth Harmony announced an indefinite hiatus in March 2018, allowing Normani to pursue a solo career.
Her solo career began with notable collaborations. In 2018, she released “Love Lies” with Khalid, a song that peaked within the top ten of the Billboard Hot 100 and achieved quintuple platinum certification by the RIAA. This marked a significant milestone, becoming the highest first-week position for a single by a girl group member in the US at the time. She signed with Keep Cool/RCA Records as a solo artist and also released the EP “Normani x Calvin Harris” (2018) and the single “Waves,” which earned an MTV Video Music Award for Best R&B Video. In 2019, her collaboration with Sam Smith, “Dancing with a Stranger,” became a global success, reaching the top ten in 22 countries and earning a Brit Award nomination. Her first solo single, “Motivation,” released in 2019, received critical acclaim for its choreography and charted in multiple countries. Normani has also been involved in acting, making her feature film debut in “Freaky Tales” (2024), and lent her voice to “The Proud Family: Louder And Prouder” in 2023.
Throughout her career, Normani has engaged in various brand partnerships and philanthropic efforts. She became the first brand ambassador for Savage X Fenty in 2019 and has collaborated with brands such as Urban Decay, TRESemmé, Fabletics, Bose, Frito-Lay, and Steve Madden. Her “Motivation” music video was widely praised, with critics drawing comparisons to Michael Jackson and Britney Spears. She was named one of Forbes’ 30 Under 30 for 2020, recognizing her influence in the music industry. Her debut studio album, “Dopamine,” was released in 2024, featuring the top 20 single “Wild Side” with Cardi B. Beyond music, Normani has been an ambassador for The Cybersmile Foundation, addressing cyberbullying, and for the American Cancer Society, raising awareness for breast cancer screening and HPV vaccination.
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