RuPaul’s Drag Race UK debuts on BBC Three
7 years ago
United States RuPaul Andre Charles is an American drag queen, television host, singer, producer, writer, and actor, widely recognized for bringing drag culture to mainstream audiences.
RuPaul became the first drag queen to land a major cosmetics campaign, serving as a spokesperson for MAC Cosmetics. The partnership involved billboards featuring RuPaul in full drag, with the text 'I am the MAC girl', and was instrumental in raising money for the Mac AIDS Fund.
bubly Sparkling Water partnered with RuPaul's Drag Race for its 14th season, launching custom linear and social vignettes. The campaign included a call to action for fans to #sipandslay with bubly on TikTok and Instagram, leveraging the show's charisma and talent to promote the brand.
RuPaul collaborated with Build-A-Bear Workshop for a new collection. This collaboration comes at a time when politicians and various groups are scrutinizing drag culture, making it a significant moment for the drag icon to partner with a family-friendly brand.
Smirnoff Vodka is one of several brands that have embraced drag marketing through collaborations related to RuPaul's Drag Race.
Absolut Vodka has partnered with RuPaul, including headlining the Drag Race tour for seasons 1-5, and their branded Interior Illusions Lounge appeared on the set of RuPaul's Drag Race.
Old Navy is listed among brands that have utilized RuPaul and Drag Race stars in their marketing efforts, indicating a partnership to reach wider audiences.
In fall 2013, RuPaul joined forces with cosmetic manufacturers Colorevolution to launch his debut make-up line, featuring ultra-rich pigment cosmetics and a beauty collection. This also included a unisex perfume named "Glamazon", exclusively sold on the Colorevolution website.
Revolution Beauty officially licensed and approved a collaboration with RuPaul's Drag Race, offering amazing quality and affordable Revolution X RuPaul's Drag Race products.
Pioneering beverage brand wildwonder partnered with RuPaul Drag Race winner Nymphia Wind for a new sparkling prebiotic + probiotic health beverage named 'Banana Queen'.
RuPaul Andre Charles, born on November 17, 1960, in San Diego, California, pursued performing arts in Atlanta, Georgia, before establishing himself in New York City’s LGBTQ nightclub scene. His career gained international recognition with the release of his debut single, “Supermodel (You Better Work)” in 1993. This success led to a groundbreaking partnership in 1994, when he became the first drag queen to secure a major cosmetics campaign with MAC Cosmetics, using his platform to raise funds for the Mac AIDS Fund.
In 2009, RuPaul created and began hosting the reality competition series “RuPaul’s Drag Race,” which has expanded into multiple international versions and spin-offs, significantly impacting queer representation in media. His television work also includes “The RuPaul Show” (1996–1998) and “Skin Wars” (2014–2016). Over his career, RuPaul has released fifteen studio albums and authored four books, including his autobiography “Lettin’ It All Hang Out” (1995) and “The House of Hidden Meanings” (2024).
RuPaul has received numerous accolades for his contributions to entertainment and advocacy, including 14 Primetime Emmy Awards, three GLAAD Media Awards, and a Tony Award. In 2017, he was named one of Time’s 100 most influential people, and in 2018, he received a star on the Hollywood Walk of Fame, making him the first drag queen to achieve this honor. His influence extends beyond entertainment, actively supporting voter registration and anti-drag initiatives.
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