Alix Traeger

Alix Traeger grew up in the San Francisco Bay Area with an interest in food that she did not initially envision as a career. She pursued Health & Human Sciences in college in Los Angeles, concurrently starting a food blog. This online endeavor led her to Stockholm, Sweden, where she launched a second blog focusing on travel and food, and gained initial professional experience as a part-time food stylist. This early exposure to the food industry eventually facilitated her return to Los Angeles.

Her career significantly advanced upon joining Tasty, a division of BuzzFeed, where she became known for her engaging on-screen presence through cooking videos. After her tenure at Tasty, Alix transitioned to building her own independent digital presence, expanding her content creation across platforms such as YouTube, Instagram, and a podcast. This progression led to the publication of her debut cookbook, “Scratch That,” which features approachable recipes and personal anecdotes. Traeger continues to engage with her audience through various digital channels, sharing her cooking experiences and personal journey.

Traeger’s career milestones include her role as a video producer and recipe creator at BuzzFeed Tasty, where she contributed to viral content. Following her time there, she established herself as a multi-platform digital creator, producing consistent content for her YouTube channel, Instagram, and podcast. Her published cookbook, “Scratch That,” marks a significant step in her career as an author, establishing her as an authority in approachable cooking. Her work focuses on connecting with audiences through food, emphasizing its role in fostering connection and joy.