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United States Anthony Edwards is a dynamic NBA All-Star shooting guard for the Minnesota Timberwolves, renowned for his explosive athleticism and prolific scoring, and has cultivated significant partnerships with leading brands like Adidas and Sprite.
The Atlanta-born, trash-talking, 23-year-old NBA star has become a surprise unofficial ambassador for the Italian luxury house. Here's why it's smart business.
Anthony Edwards has significant endorsements with Adidas, including his own signature shoe line, the Adidas AE 2. Adidas turned NBA star Anthony Edwards into a brand icon. In 2023, Adidas released the AE1, his first signature shoe, which quickly became a best-seller, prompting the company to sign him to a multiyear extension worth 'around $50 million'.
One of Anthony Edwards' notable endorsements.
Partnered with Wheelhouse for co-producing the 'Year Five' docuseries.
A brand partnership with Bose.
A brand partnership with Call of Duty.
Chipotle made Edwards its first and only pro basketball player partner.
A brand partnership with Fanatics.
Sprite and its partnership with Edwards first started in 2022, when the brand launched its 'New Bottle, Same Sprite' campaign. Edwards has featured in Sprite's Christmas spot as 'Anta Claus'.
Anthony Edwards, born on August 5, 2001, in Atlanta, Georgia, was affectionately nicknamed “Ant-Man” by his father at the age of three. His early athletic career was notably versatile, playing various positions in football for the Atlanta Vikings, where he was recognized as one of the country’s top Pop Warner running backs by age 10. Edwards transitioned his focus to basketball after observing his brothers play, beginning his training in ninth grade with former college basketball player Justin Holland. He attended Therrell High School before transferring to Holy Spirit Preparatory School in Atlanta, where he reclassified to the 2020 class to improve his academic standing, and later reclassified back to 2019 after academic improvements.
Edwards concluded his high school career as a consensus five-star recruit, ranking among the top players in the 2019 class. He committed to play college basketball for the Georgia Bulldogs, becoming their highest-rated recruit in the modern era. During his freshman season in 2019-2020, he made a significant impact, debuting with 24 points and later scoring a season-high 37 points against Michigan State. He led his team in scoring, averaging 19.1 points per game, and earned Second-team All-SEC and SEC Freshman of the Year honors. His college performance cemented his status as a top prospect, leading him to declare for the 2020 NBA draft, where he was selected as the first overall pick by the Minnesota Timberwolves.
Since joining the Minnesota Timberwolves in 2020, Edwards has rapidly ascended as one of the NBA’s premier talents. In his rookie season, he was named to the NBA All-Rookie First Team. His career has been marked by numerous milestones, including multiple 40-point games, becoming the youngest player in NBA history to achieve certain three-point shooting records, and setting franchise playoff scoring records for the Timberwolves. He has earned three NBA All-Star selections (2023, 2024, 2025) and two All-NBA Second Team honors (2024, 2025). Furthermore, Edwards has contributed to the USA National Team, winning an Olympic Gold Medal in 2024 and being named to the FIBA Basketball World Cup All-Tournament Team in 2023. His impactful play extends beyond individual accolades, as he has consistently led the Timberwolves in competitive playoff runs.
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