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United Kingdom Benjamin Alexander has transitioned from an international DJ to Jamaica's first Olympic alpine skier, and now leads the charge for Jamaican winter sports development.
Benjamin Alexander was signed by the elite ski brand Atomic, a key partnership in his journey as an alpine skier.
After retiring from nightlife, Benjamin Alexander maintained his board seat with the charity Robot Heart, a well-known Burning Man camp, indicating continued affiliation.
A collaboration with Revelstoke Mountain Resort explored Benjamin Alexander's journey to become the first downhill skier.
Benjamin Alexander mentioned Stio as one of the brands he is associated with on his Instagram bio.
Benjamin Alexander mentioned LekiUSA as one of the brands he is associated with on his Instagram bio.
Benjamin Alexander was born in Wellingborough, England, in 1983. His early education was at Wellingborough School, followed by studies at Imperial College, London, and later University College London, where he graduated with a degree in electrical engineering in 2006. Post-graduation, Alexander worked in wealth management in Hong Kong. In 2010, he left finance to pursue a professional DJ career, touring extensively and performing in 30 different countries. His DJ career included regular appearances at Burning Man starting in 2011, hosting a radio show, and a weekly party in Ibiza, Spain, by 2015. He also co-founded the music festival, Further Future. Alexander retired from DJing in 2018 but maintained a board position with the charity Robot Heart.
Alexander’s skiing journey began in 2016 when he had his first mountain lesson in Whistler, British Columbia, during a DJ engagement. Inspired by attending the 2018 Winter Olympics as a spectator, he decided to pursue professional skiing at the end of 2019, choosing to represent Jamaica due to his father’s Jamaican nationality. His first official race was on January 9, 2020. Benjamin Alexander made history by qualifying for the 2022 Beijing Winter Olympics on January 13, 2022, becoming Jamaica’s first-ever Olympic Alpine skier. He competed in the Men’s Giant Slalom on February 13, 2022, finishing in 46th place. Throughout this period, he received mentorship from former Jamaican Olympic bobsledder Dudley Stokes since early 2020.
Following his Olympic participation, Alexander has focused on developing Jamaican winter sports. He plans to become the president of the Jamaican Ski Federation, aiming to build an infrastructure that supports future generations of Jamaican athletes. His objective is to secure sponsorships and provide training resources, allowing athletes to focus on their sport without distractions. This initiative aims to expand opportunities for Jamaican youth in winter sports, ensuring a lasting legacy for the country in disciplines like skiing.
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