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United States Brian McBride has consistently driven growth and innovation across major digital and retail businesses, establishing himself as a leading executive and board member in the UK technology and commerce sectors.
Brian was Chairman of ASOS plc from 2012 to 2018. During his tenure, he led the company through rapid global expansion, seeing revenue growth from £500m to £2.4bn.
Brian was CEO of Amazon in the UK from 2006 to 2011, serving as the Managing Director of Amazon UK for six years.
Brian is currently Chair at Trainline PLC. He was appointed President of the CBI while also holding this role.
Brian is a Senior Adviser with Scottish Equity Partners.
Brian stepped down as President of the CBI in February 2024, having led the organization through its recent issues enabling it to rebuild under new leadership.
He held senior roles at IBM in USA and UK.
He held senior roles at Dell Computers.
He served as Managing Director of T-Mobile (UK).
He served as a Non-Executive Director on the Board of the BBC.
He has been a Non-Executive Director of Celtic Football Club PLC.
He has been a Non-Executive Director of SThree PLC.
He has been a Non-Executive Director of Computacenter PLC.
He has been a Non-Executive Director of AO.com.
He has been a Non-Executive Director of Kinnevik AB.
He has been a Non-Executive Director of Abrdn PLC.
He was Lead Non-Executive Director on the Board of the UK’s Ministry of Defence from 2020 to 2025, a UK Government appointment.
Born in Glasgow on October 15, 1955, Brian McBride grew up in a council home with his seven siblings. His mother worked as a nurse and his father as a teacher. He attended Lourdes Secondary School before earning a degree in economic history and politics from Glasgow University. McBride’s early career involved significant roles in technology and telecommunications, including senior positions at IBM in both the USA and UK. He also held leadership roles at Dell Computers and served as the Managing Director of T-Mobile (UK).
McBride’s career progressed into key executive positions within prominent e-commerce and retail companies. He served as the CEO of Amazon.co.uk from 2006 to 2011, overseeing its operations in the UK. Following this, he was the Chairman of ASOS plc from 2012 to 2018, where he guided the company through a period of substantial global expansion, increasing its revenue from £500m to £2.4bn. His extensive board experience includes non-executive directorships at the BBC, Celtic Football Club PLC, SThree PLC, Computacenter PLC, AO.com, Kinnevik AB, and Abrdn PLC. He also served as a member of the UK Government Digital Advisory Board and as a Senior Adviser to Lazard’s Global Financial Advisory business.
Currently, Brian McBride holds the position of Chair at Trainline PLC. From 2020 to 2025, he served as the Lead Non-Executive Director on the Board of the UK’s Ministry of Defence, a significant UK Government appointment. He is also a Senior Adviser with Scottish Equity Partners. McBride concluded his term as President of the CBI in February 2024, having led the organization through a period of restructuring and rebuilding. In recognition of his contributions to business and philanthropy, he received an honorary degree (D Univ) from the University of Glasgow in June 2024 and was elected a Fellow of the Royal Society of Edinburgh (FRSE) in June 2025.
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