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Argentina Lionel Messi has established himself as one of the greatest footballers in history, transitioning from a youth prodigy at Barcelona to an international icon and world champion.
Messi's main sponsor since 2006. He established himself as their leading brand endorser, with a long-running signature collection of Adidas F50 boots. In 2015, he became the first footballer to receive his own sub-brand of Adidas boots, the Adidas Messi. Since 2017, he has worn the latest version of the Adidas Nemeziz. During the 2022 World Cup, Adidas sold out Messi's No. 10 Argentina jersey worldwide.
A notable brand that Messi has partnered with, showcasing the diversity of his endorsements across various sectors.
Lionel Messi announced the release of Más+, an American brand of sports and energy drinks, in June 2024. The drink was created because he found it difficult to find a flavorful and healthy hydration option that suited his needs. Inter Miami also partnered with Más+ by Messi, featuring Más+-branded coolers and towels at all Inter Miami CF team events. It was released in Publix and Walmart stores and became available for delivery on Gopuff in South Florida.
Stanley 1913 announced a multi-year partnership with Leo Messi, marking their first-ever athlete collaboration. This co-branded Messi x Stanley 1913 initiative reinforces Stanley 1913's presence at the intersection of sport, beverage, and culture, and involves the launch of a new collection.
A global brand ambassador for Gillette, showcasing his broad appeal beyond traditional sports endorsements.
Lionel Messi is a global brand ambassador for Turkish Airlines. An advertisement starring Messi, in which he engages in a selfie competition with Kobe Bryant, was the most-watched ad on YouTube in 2013, receiving 137 million views, and was voted the best advertisement of the 2005–15 decade to commemorate YouTube's founding.
Lionel Messi is a global brand ambassador for Ooredoo, among other companies.
Lionel Messi is a global brand ambassador for Tata Motors, among other companies.
To celebrate his achievement of becoming Barcelona's all-time goalscorer, Budweiser sent personalized bottles of beer to every goalkeeper Messi had scored against.
Messi was the face of Konami's video game series Pro Evolution Soccer, appearing on the covers of PES 2009, PES 2010, PES 2011, and PES 2020.
After his partnership with Konami, Messi signed with rival company EA Sports to become the face of their FIFA series and appeared on consecutive covers from FIFA 13 to FIFA 16.
In June 2021, Messi signed a five-year deal to become an ambassador for the Hard Rock Cafe brand, stating that "sports and music are an integral part of my life. It is an honor to be the first athlete to partner with a brand who has a history of teaming with music legends."
Messi was featured in a Super Bowl ad by Apple TV for their exclusive MLS coverage. This partnership highlights his global appeal and marketing reach.
Lionel Andrés “Leo” Messi was born on 24 June 1987 in Rosario, Santa Fe, Argentina. He developed an early passion for football, playing with his older brothers and cousins. At age four, he joined local club Grandoli, coached by his father. An early personal influence was his maternal grandmother, Celia, who often accompanied him to practices and games. Messi later joined Newell’s Old Boys, based in Rosario, at seven years old. Over six years, he scored nearly 500 goals, playing for their “Machine of ’87” youth side. His professional future was uncertain at age 10 when he was diagnosed with a growth hormone deficiency, leading to growth hormone therapy at 11.
His family moved to Barcelona in September 2000 for a trial with FC Barcelona, which offered to cover his medical treatments. Messi joined Barcelona’s youth academy, La Masia, at age 13. He quickly advanced through the club’s ranks, making his first-team debut in November 2003 at 16. His performance garnered attention, leading him to consistently train with Barcelona B and eventually the first team. He signed his first professional contract with Barcelona in February 2004, extending until 2012, with a buyout clause of €30 million. Later that year, on October 16, 2004, Messi made his official La Liga debut for Barcelona against Espanyol at just 17 years old. He scored his first senior goal for the club on May 1, 2005.
Messi remained a pivotal player for Barcelona until 2021, securing an unparalleled 35 club trophies, including 10 La Liga titles and 4 UEFA Champions League titles. He moved to Paris Saint-Germain in August 2021, winning two Ligue 1 titles, before joining Inter Miami in July 2023, where he quickly led the team to their first trophy, the Leagues Cup. On the international stage, Messi captained Argentina to victory in the 2021 Copa América, ending a 28-year trophy drought, and achieved his most significant milestone by leading Argentina to win the 2022 FIFA World Cup, earning the Golden Ball as the tournament’s best player. He further cemented his legacy with a record eighth Ballon d’Or in 2023 and the 2024 Copa América title.
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