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Brian McClair

Brian McClair is a former professional footballer notable for his success as a forward and midfielder with Celtic and Manchester United, and later transitioned into coaching and youth academy management.

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Past Works

THE CHOCCY TEE

Brian McClair as a 'People We Love' partner, presumably for a special edition product or collaboration related to his nickname 'Choccy'.

BRAND PARTNERSHIPS
1981

Joined Motherwell

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1983

Joined Celtic

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1985

Scottish Cup winner with Celtic

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1986

Scottish Premier Division winner with Celtic

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1987

Scottish Player of the Year

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1987

Joined Manchester United

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1987-88

First Manchester United player since George Best to score 20 league goals

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1990

FA Cup winner with Manchester United

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1991

European Cup Winners' Cup winner with Manchester United

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1991

European Super Cup winner with Manchester United

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1992

League Cup winner with Manchester United

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1993

Premier League winner with Manchester United

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1994

Premier League winner with Manchester United

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1994

FA Cup winner with Manchester United

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1996

Premier League winner with Manchester United

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1997

Premier League winner with Manchester United

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1998

Returned to Motherwell

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1998-1999

Assistant coach at Blackburn Rovers

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2001

Manchester United reserve team manager

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2001-02

Won Premier Reserve League

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2003

Won FA Youth Cup

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2006-2015

Director of Manchester United youth academy

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2015-2016

National Performance Director for Scottish Football Association

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About

Brian John McClair, born on December 8, 1963, in Bellshill, Scotland, began his football journey at Motherwell after a brief stint with Aston Villa’s youth team in 1980. Originally a midfielder, he was converted to a striker and quickly made an impact, scoring 15 league goals across two seasons for Motherwell before joining Celtic in May 1983 for a fee of £100,000. At Celtic, McClair established himself as a prolific goalscorer, netting 32 goals in his debut season and forming a formidable partnership with Mo Johnston. He played a crucial role in securing the Scottish Cup in 1985 and a dramatic league championship win in 1986. His final season at Celtic, 1986–87, was particularly outstanding, as he scored 41 goals in all competitions, including 35 in the league, earning him both the Scottish Football Writers’ Association Player of the Year and the Scottish Players’ Player of the Year awards. In total, he made 204 appearances and scored 126 goals for Celtic before his departure in 1987.

In July 1987, McClair joined Manchester United for a transfer fee of £850,000. In his first season with the club (1987–88), he scored 24 league goals, becoming the first player since George Best to achieve this feat, and 31 goals across all competitions. He consistently contributed to Manchester United’s success, playing a key role in their triumphs in cup competitions during the late 1980s and early 1990s. Notably, he scored the winning goal in the 1991 UEFA Super Cup against Red Star Belgrade and the only goal in the 1992 League Cup Final against Nottingham Forest. Following the arrival of Eric Cantona in November 1992, McClair transitioned from a primary striker to a central midfield role, demonstrating versatility. He continued to collect silverware, contributing to four Premier League titles, two FA Cups (1990, 1994), and another League Cup (1992).

After his playing career, McClair moved into coaching. He served as assistant manager at Blackburn Rovers from 1998 to 1999 before returning to Manchester United in 2001 as the reserve team manager, where he won the Premier Reserve League in his first season. He then led the Under-19 team to victory in the 2003 FA Youth Cup. In 2006, he was appointed Director of the Manchester United youth academy, a position he held until 2015 when he became the national performance director for the Scottish Football Association. He left the Scottish FA role in July 2016.

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  • Brand ambassador / endorsement
  • Media & campaign appearances

News

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