Carlos Roberto is a popular digital creator and fashion storyteller. Based alternately in San Francisco, California, and Mexico, he offers daily fashion and style tips for men through his various social media accounts and his ByCarlosRoberto website. He is currently most popular on Instagram where he has 118,000 followers and YouTube where he has over 28,000 subscribers. He is also active on Facebook, Twitter, and, more recently, TikTok.
Since its launch less than eight years ago, his YouTube channel has gained over 6 million views with many of his most popular videos being tips and tutorials for men on how to manage wavy hair, with him using his own luscious head of hair as an example.
Roberto’s quest to “refine style, class, and travel” has seen him spotted by agencies, and he is currently represented by global media and communications agency 22 Impact. His elegant Instagram posts, documenting his travels with his beau, fellow style influencer Twice the Mood, are guaranteed to bring in hundreds of likes within hours of being uploaded.