Caroline Hirons, renowned skincare expert and aesthetician, has made significant waves in the beauty industry since launching her blog in 2010 at the age of 40. With qualifications from the Confederation of International Beauty Therapy and Cosmetology (CIBTAC), Hirons quickly earned the title of “queen of skincare” from The Guardian. Her authentic approach and expertise resonated with audiences, propelling her blog to immense popularity and establishing her as a trusted voice in the realm of skincare.

In 2020, Hirons released her groundbreaking book, *Skincare*, which became the UK’s bestselling skincare title of all time and won the Non-Fiction Lifestyle Book of the Year at the British Book Awards in 2021. Following its success, she published an updated edition, *Skincare: The New Edit*, in late 2021. Her work not only demystifies complex skincare routines but also empowers readers to make informed decisions about their skin health.

During the challenging times of the COVID-19 pandemic, Hirons showcased her dedication to the beauty community by launching the Beauty Backed initiative. This fundraising effort provided crucial support to industry professionals affected by the pandemic, raising over £600,000 in just a few months. Her compassion and leadership during this crisis underscored her commitment to the wellbeing of others in the beauty sector.

In 2022, Hirons expanded her influence with the launch of the Skin Rocks app, hailed as the “ultimate skincare shopping assistant.” This innovative platform has been praised for its comprehensive approach, making expert skincare advice accessible to users everywhere. With the introduction of her Skin Rocks product line, starting with two retinoid products, Hirons continues to shape the future of skincare while balancing her roles as a dedicated mother and industry leader.