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Coco Ho is an accomplished Hawaiian professional surfer recognized for her competitive achievements and her contributions to women's surfing.
Coco Ho partnered with Dove, signaling her involvement in influencer marketing, bridging traditional surf culture with broader brand collaborations.
RAEN, an eyewear brand, announced Coco Ho as its newest brand ambassador, aligning with her style and California-inspired designs.
Coco Ho has been part of the Volcom family since she was 10 years old, representing the brand and embodying its surf roots.
Slowtide collaborated with Coco Ho on an exclusive collection of towels and blankets, inspired by her personal story, style, and Hawaiian heritage.
Founded by Coco Ho in partnership with shaper Matt Parker, XO COCO is her own surf company focused on creating surfboards specifically for women.
Coco Ho collaborated with Swatch to release a watch named 'Coco Ho Blu,' featuring an ivory dial, gold appliqué indexes, and turquoise details, as part of Swatch's Proteam collection.
Coco Ho is listed as having partnered with Beats by Dr. Dre.
Coco Ho is listed as having partnered with Etnies.
Coco Ho is listed as having partnered with Mayhem.
Born on April 28, 1991, in Honolulu, Hawaii, Coco Ho has established herself within the professional surfing community, following in the footsteps of her father, Michael Ho, a two-time Triple Crown winner, and her uncle, Derek Ho, the 1993 World Champion. She began surfing at the age of seven, influenced by her older brother Mason. Coco Ho quickly developed her skills, securing her first sponsorship at age eight and qualifying for the ASP Women’s World Championship Tour by age 17. Her early career was marked by significant achievements, including earning the Rookie of the Year honor in 2009 after finishing fourth in the world rankings and winning the Rip Curl Search event in Portugal. Her surfing style is characterized by its fast-paced, bright, and bold approach.
Throughout her career, Coco Ho demonstrated consistent performance, participating in the Championship Tour for over a decade. Despite her strong initial performance, the increasing competitiveness of the women’s field presented ongoing challenges. She appeared in three more finals after her rookie year but did not secure additional victories at that level. To maintain her position on Tour, she frequently relied on strong showings in Qualifying Series events. In 2017, she notably won three QS events across Portugal, Spain, and Japan, adding to her nine career QS victories. Her decade-long presence on the CT underscores her resilience and dedication to the sport.
Beyond competitive surfing, Coco Ho has ventured into other areas within the surf industry. She has designed women’s wear collections, hosted twin-fin clinics, and founded XO COCO, a female-centric surfboard brand in partnership with shaper Matt Parker. Her career trajectory moved from primarily competitive surfing to entrepreneurial endeavors, reflecting her broad engagement with the sport and her influence within the surfing world.
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