As one of the world’s best-known brand strategy, marketing and communications specialists, Daryl Fielding is renowned for her transformational campaigns including the famous Dove ‘campaign for real beauty.’
Arguably one of the most popular marketing campaigns of recent times, Fielding devised the Dove ‘campaign for real beauty’ whilst famously enlisting the daughters of the all-male board in secret. The campaign has since run for over a decade and has become a key example of purpose branding. Its timeless popularity has also seen the campaign featured twice on the Oprah Winfrey Show. Prior to this prestigious marketing campaign, Fielding worked on New Labour’s advertising communications during the 1997 election.
She has also produced highly-successful campaigns for global brands including Ford and Cadbury and is responsible for leading global strategies worth over $9 billion. She has also held key roles at businesses including The Independent, Kraft and Vodafone where she famously empowered the company to focus on people rather than their product.
As a sought after keynote speaker, presenting at conferences across the country, Fielding enables audiences to consider the integral relationship between a business’s culture, brand, and leadership. She also inspires organisations to bring their brands to life with her six key tips to achieving modern business leadership.
A passionate advocate for the need for training and diversity in the marketing industry, Fielding also plays a key role in a scheme that encourages apprenticeships within the media industry and is a Board Trustee at both the British Heart Foundation and the Pelican Cancer Foundation.
