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Serbia Dušan Vlahović is a professional footballer recognized for his prolific goal-scoring and has secured various awards and partnerships throughout his career.
Vlahović has been a Nike athlete for his entire professional career, wearing Nike Phantom VNM boots as he advanced in senior football.
As part of an exclusive multi-year partnership between EA SPORTS™ and Juventus, Dušan Vlahović served as an ambassador for EA SPORTS FIFA 23.
Dušan Vlahović was seen training with the new Adidas X Crazyfast+ boots while with the Serbian national team, indicating a potential shift or additional partnership after previously wearing Nike and briefly F50.
Born in Belgrade on January 28, 2000, Dušan Vlahović began his professional football career at a young age. At 16, he became the youngest player to appear for Partizan Belgrade, his local club. He swiftly moved through the ranks, demonstrating significant potential. In 2018, he transitioned to Italian football, joining Fiorentina, where he quickly adapted to the demanding playing style. His time at Fiorentina was marked by rapid development and high-scoring performances.
Vlahović’s career progression saw him become a prominent striker in Serie A. In 2021, he scored 33 Serie A goals, placing him among historical figures like Felice Borel and Gunnar Nordahl. He is also one of only two players born after 1999, alongside Erling Haaland, to achieve over 40 goals in Europe’s top-5 leagues. His consistent performance led to his transfer to Juventus in January 2022 for a reported €70 million, where he continued to establish himself as a key offensive player. He earned the Serie A Best Young Player award in 2020-21 and the Serie A Best Striker award in 2023-24, further solidifying his reputation. He also received the Serbian Footballer of the Year award in 2024.
His international career for Serbia has also been notable, progressing from various youth levels to the senior national team in 2020. He has represented Serbia in major tournaments, including the 2022 FIFA World Cup and UEFA Euro 2024, contributing crucial goals and assists. His playing style is characterized by physical strength, technical skill, and a clinical finishing ability. Vlahović’s journey from a young talent in Belgrade to a top-tier European striker highlights his dedication and impact on the sport.
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