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Erin & Ben Napier

Erin and Ben Napier utilize their expertise in historic preservation and craftsmanship to renovate homes and revitalize communities, notably through their roles on HGTV's "Home Town" and its spin-offs.

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Past Works

Best Home Furnishings

Best Home Furnishings partnered with Erin & Ben Co., the lifestyle brand founded by HGTV's Home Town stars Erin and Ben Napier, for an exclusive upholstery collection.

BRAND PARTNERSHIPS

X-Finity

In this HGTV / Home Town integrated campaign, Erin and Ben prepare a historic home for the fastest work-from-home technology with X-Finity wireless.

BRAND PARTNERSHIPS

Laurel Mercantile Co.

Laurel Mercantile Co. is a flagship hometown store of Erin and Ben Napier, hosts of HGTV's "Home Town." They sell various products and are located in Laurel, Mississippi.

BRAND PARTNERSHIPS

HGTV

HGTV has inked a new exclusive talent deal with home renovation experts Ben and Erin Napier, stars of Home Town, ensuring their continued presence on the network.

BRAND PARTNERSHIPS

Shades of Light

Lighting retailer Shades of Light partnered with HGTV stars Erin and Ben Napier to unveil a stunning new collection of heirloom lighting, designed to bring timeless elegance and character.

BRAND PARTNERSHIPS
2008

Married

MILESTONE
2016

"Home Town" Series Premiere

MILESTONE
2018

Daughter Helen born

MILESTONE
2021

"Home Town: Ben's Workshop" Premiere

MILESTONE
2021

Daughter Mae born

MILESTONE
2021

"Home Town Takeover" Premiere

MILESTONE
2024

Jones College names the Erin and Ben Napier School of Design and Building Arts

MILESTONE

About

Erin and Ben Napier met while they were students at Jones County Junior College, near Laurel, Mississippi. They later enrolled at the University of Mississippi and were married in 2008. Their journey into television began after being featured in “Southern Weddings” magazine and on the magazine’s Instagram feed, which led to HGTV contacting them. This collaboration resulted in the creation of their American reality television series, “Home Town,” which premiered on January 24, 2016. In the series, the couple is known for restoring homes primarily in Laurel, Mississippi, focusing on preserving the historical character of each property while updating them for modern living. Erin Napier specializes in design, while Ben Napier focuses on woodworking and general contracting.

The success of “Home Town” led to the development of several spin-off series and significant recognition. On January 4, 2021, “Home Town: Ben’s Workshop” premiered on Discovery+, showcasing Ben’s woodworking skills. Another spin-off, “Home Town Takeover,” launched on May 2, 2021, and expanded their community revitalization efforts beyond Laurel, assisting other small towns. The first season of “Home Town Takeover” focused on Wetumpka, Alabama, followed by Fort Morgan, Colorado, for its second season in 2023, and Sebring, Florida, for its third season in 2025. In 2024, their alma mater, Jones College, honored them by naming the new Erin and Ben Napier School of Design and Building Arts building after them. This program aims to train students in skilled building design, carpentry, trades, and craftsmanship to address workforce gaps.

Throughout their career, Erin and Ben Napier have emphasized the importance of community and intentional living. Their work on “Home Town” involves taking potential clients through two or three home options, presenting a renovation plan, and then revealing the completed project. The show typically features a reveal at the end of each episode, showcasing the transformation of the houses. The series has consistently received positive ratings, with its eighth season beginning airings on January 7, 2024, and a ninth season scheduled to air starting December 29, 2024. Their approach to home renovation and community development has made them prominent figures in home improvement television.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

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