Adobe for All, Bucharest: a conversation with David Popovici
12 months ago
United States Eva Longoria has transitioned from a successful actress and producer to a global advocate and entrepreneur, using her platform to champion education, women's empowerment, and Latino causes.
Eva Longoria has had a long-standing contract with L'Oreal, dating back to 2005, and continues to be featured in their TV commercials and print ads as a spokesperson.
Longoria has been featured in advertising campaigns for New York & Co.
Eva Longoria has appeared in advertising campaigns for Pepsi and partnered with PepsiCo's Lay's potato chips for a 'Do Us A Flavor' contest in 2012 and 2013.
As part of a new deal, Longoria's company, Hyphenate, will executive produce a slate of new original podcasts with iHeartMedia's My Cultura Podcast Network, and Hyphenate Media Group has become a stakeholder.
Eva Longoria was announced as InMode's Global Brand Ambassador, endorsed due to her personal experience with their technologies.
Longoria launched her own tequila brand, Casa Del Sol, which is inspired by and predominantly run by women.
Eva Longoria is launching her own cookware label with Heyday, marking the e-commerce company's first celebrity partnership.
The actress and entrepreneur is now an investor and adviser to the Mexican American family food brand, Siete Foods, as it seeks to grow sales from $500 million to $1 billion.
Eva Longoria was a part of Microsoft's "I'm A PC" ad campaign.
Eva Longoria and Tony Parker appeared together in campaigns for London Fog.
Longoria holds contracts with Magnum Ice-Cream.
Longoria holds contracts with Heineken and became the new face of the Dutch beer.
Longoria appeared as a spokesperson for Sheba Cat Food in 2013.
In 2015, Longoria teamed up with sportswear manufacturer Sunrise Brands to create a women's apparel collection, launched in Fall 2016.
Longoria partnered with Mott's Fruit Flavored Snacks to promote their Snacks and Stories program, which gives away bilingual children's books, addressing the issue of children living in book deserts.
Eva Jacqueline Longoria was born on March 15, 1975, in Corpus Christi, Texas. Raised as the youngest of four sisters in a Mexican-American family, she earned a Bachelor of Science degree in Kinesiology from Texas A&M University-Kingsville. After graduating, a talent contest led her to Los Angeles, where she was signed by a theatrical agent. Her early acting career included roles on “The Bold and the Beautiful,” “General Hospital,” and “Beverly Hills, 90210.” Longoria then gained international recognition for her role as Isabella Braña on “The Young and the Restless” from 2001 to 2003, and subsequently achieved widespread fame as Gabrielle Solis in the hit ABC series “Desperate Housewives” from 2004 to 2012. During her time on “Desperate Housewives,” she was nominated for a Golden Globe Award for Best Performance by an Actress in a Television Series – Musical or Comedy in 2006 and received two Screen Actors Guild Awards as part of the ensemble cast.
Beyond acting, Longoria has pursued significant endeavors in production, directing, and business. In 2005, she founded UnbeliEVAble Entertainment, a film and television production company. Her directorial debut was the Oscar-nominated film “Flamin’ Hot” (2023), and she has also directed episodes of TV series such as “Gordita Chronicles” (2022) and “Black-ish” (2017-2019). A passionate advocate for education, she earned a Master’s degree in Chicano Studies from California State University, Northridge, in 2013, with her thesis on “Success STEMS From Diversity: The Value of Latinas in STEM Careers.” She also established The Eva Longoria Foundation, which supports Latinas through education and entrepreneurship, and Eva’s Heroes, assisting young adults with developmental disabilities.
Longoria’s business ventures include opening the restaurant Beso in Hollywood in 2008 and investing in projects like the film “John Wick” (2014) and football clubs such as Angel City FC and Club Necaxa. She has forged numerous brand partnerships with companies including L’Oréal, New York & Co, and Pepsi, and launched her own fashion and perfume lines. Her career reflects a consistent commitment to both entertainment and social impact, marked by a focus on empowering the Latino community.
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