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United States Ferrari Simmons is an award-winning media personality and radio host who has advanced into leadership roles within Atlanta's radio broadcasting scene.
Ferrari Simmons holds the position of Assistant Program Director at 96.1 The Beat (WRDG), an urban contemporary station under iHeartMedia Atlanta. He also hosts 'Rari at 2' from 2-7 PM (ET) on the same station. This partnership involves both on-air talent and a leadership role in programming, including supporting talent, overseeing station imaging, and shaping the station's sound.
Public figure and Assistant Program Director for 96.1 The Beat, hosting Mon-Fri 2PM-7PM.
Co-host of "The Baller Alert Show" podcast, indicating an extension of his media presence beyond traditional radio.
Ferrari Simmons previously served as an on-air personality and Media Personality and Brand Influencer, named Music Director of Streetz 94.5.
Ferrari Simmons is listed as an instructor at General Assembly, mentioning his "Reading With Rari" campaign that has gained traction in Atlanta schools.
Ferrari Simmons is an American radio personality who has established a significant presence in the Atlanta broadcasting market. He is known for his work across various radio stations and his engagement in community initiatives. Simmons has transitioned from on-air roles to positions involving programming leadership, demonstrating career progression within the broadcast industry.
Simmons has been a consistent voice in hip-hop radio, and his career moved into new directions upon his promotion to Assistant Program Director at 96.1 The Beat (WRDG) in Atlanta. In this role, he contributes to talent development, station imaging, and overall sound. Before joining 96.1 The Beat, Simmons was an on-air personality at Streetz 94.5, another urban contemporary station in Atlanta, where he also served as Music Director.
Beyond radio, Simmons co-hosts “The Baller Alert Show” podcast, expanding his reach across digital platforms. He has also been involved in community programs, such as his “Reading With Rari” campaign, aimed at engaging Atlanta-area schools. His work reflects a commitment to both media and community involvement.
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