Gabi and Niki Demartino established their prominence as internet personalities and singers, signing with AwessomenessTV and StyleHaul in 2012, a pivotal step in their burgeoning online careers. Initially producing comedy skits on their ’00RemakeGirls’ YouTube channel, the duo later launched ‘Niki and Gabi Beauty,’ dedicating their platform to beauty, fashion, and lifestyle content. Their early YouTube success was significantly boosted by a popular parody of Rebecca Black’s ‘Friday’ in 2013, drawing a substantial audience to their evolving digital presence. Transitioning their creative endeavors, Niki and Gabi made their acting debut in the 2016 comedy-drama film ‘Dance Camp.’ The following year, 2017, marked their official entry into music with the release of their debut single, ‘First.’ Their musical career continued to ascend with the 2018 release of their debut extended play, ‘Individual,’ which garnered industry recognition by charting on Billboard’s prestigious Heatseekers Albums and Independent Albums charts.
Further demonstrating individual artistic paths, Gabi opened for Zedd at Musikfest in 2021 and also partnered with Pumpkin & Spice for a distinct skincare line the same year. Continuing their solo ventures, Niki released several singles, including ‘Alone in My Car’ in 2020 and ‘Messy Room’ in 2021, followed by solo EPs ‘Nights Alone’ in 2021 and ‘Ruined My Life’ in 2023. Gabi also pursued independent musical projects, releasing her solo EP ‘Gabroadway’ in 2020 and her solo studio album ‘Paintings of Me’ in 2022. Both artists consistently engage in content creation, music production, and strategic brand collaborations, maintaining their significant presence across digital and entertainment platforms.