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United States Gabi and Niki Demartino are internet personalities and singers who gained prominence through their YouTube channel, transitioning from cover videos and vlogs to producing web series, releasing music, and engaging in fashion collaborations.
Niki and Gabi launched their own line of hair extensions with the hair care brand Bellami.
Niki and Gabi launched a limited edition clothing curation with the fashion retailer Wet Seal, called "Niki + Gabi for Wet Seal". This collection included accessories, tops, and dresses.
Gabi DeMartino partnered with Pumpkin & Spice to launch their skincare line.
Nicola Teresa DeMartino and Gabriella Nelida DeMartino, known as Niki and Gabi, were born on May 5, 1995. They attended Notre Dame High School in Easton, Pennsylvania, and later DeSales University, where Niki studied television and film and Gabi focused on musical theatre. The twins left college after their junior year to pursue their online careers. Initially, they produced comedy skits on their YouTube channel ’00RemakeGirls’ before establishing ‘Niki and Gabi Beauty’ for beauty, fashion, and lifestyle content. A parody of Rebecca Black’s “Friday” in 2013 contributed to their early YouTube success. They signed with AwesomenessTV and StyleHaul in 2012, marking a key step in their career development.
Over their career, Niki and Gabi have achieved several milestones. They made their acting debut in the 2016 comedy-drama film ‘Dance Camp’ and released their official debut single “First” in 2017. Their debut extended play, ‘Individual,’ released in 2018, charted on Billboard’s Heatseekers Albums and Independent Albums charts. The duo received a Streamy Award in 2018 for fashion. Following their collaborative music, they embarked on solo projects, with Niki releasing EPs ‘Nights Alone’ (2021) and ‘Ruined My Life’ (2023), and Gabi releasing the studio album ‘Paintings of Me’ (2022) and EP ‘Gabroadway’ (2020). They have also starred in several reality web series, including their self-titled show with AwesomenessTV and ‘Twinning Out’ on Snapchat.
Throughout their professional journey, they have engaged in various projects and partnerships. In 2018, they collaborated with Wet Seal to launch a limited-edition clothing collection. Gabi appeared in Ariana Grande’s “Thank U, Next” music video in October 2018. They signed with Abrams Artists Agency in 2019. Beyond their collaborative work, Gabi opened for Zedd at Musikfest in 2021 and partnered with Pumpkin & Spice for a skincare line in the same year. Niki has also released several solo singles, including “Alone in My Car” (2020) and “Messy Room” (2021). These activities demonstrate their ongoing engagement in content creation, music, and brand collaborations.
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