Heikki Kovalainen | Booking Agent | Talent Roster | MN2S

HomeBookingsTalent

Heikki Kovalainen

Heikki Kovalainen transitioned from a championship-winning karting career to Formula One, achieving a Grand Prix victory with McLaren, and later securing a Super GT championship, showcasing his adaptability and skill across diverse racing disciplines.

Book Heikki Kovalainen
Request Video
47.9K
Audience Reach

Past Works

Angry Birds (Rovio Entertainment)

Caterham driver Heikki Kovalainen became an ambassador for Rovio. This partnership was especially evident through promotional activities, such as Kovalainen sporting an Angry Birds-themed helmet and other co-branding efforts.

BRAND PARTNERSHIPS

JBXE

Former Formula One winner Heikki Kovalainen signed for JBXE to drive alongside Hedda Hosås for Extreme E Season 3.

BRAND PARTNERSHIPS

IMG Worldwide

Formula One driver Heikki Kovalainen signed global sports, fashion and media company IMG Worldwide to manage and represent his commercial interests.

BRAND PARTNERSHIPS

Lexus

Heikki Kovalainen raced for Lexus in the Super GT series in the GT500 class, specifically with the SARD racing team.

BRAND PARTNERSHIPS

Toyota

Heikki Kovalainen drove for Toyota in the Japanese rally championship, further diversifying his racing portfolio.

BRAND PARTNERSHIPS
1999, 2000

Finnish Formula A Championship Runner-up

MILESTONE
2000

Nordic Karting Championship Winner

MILESTONE
2000

Paris-Bercy Elf Masters Winner

MILESTONE
2000

World Formula Super A Championship Third Place

MILESTONE
2001

British Formula Renault Rookie of the Year

MILESTONE
2002

British Formula 3 Championship Third Place

MILESTONE
2004

World Series by Nissan Champion

MILESTONE
2004

Finnish Driver of the Year

MILESTONE
2005

GP2 Series Runner-up

MILESTONE
2006

Formula One Test Driver for Renault

MILESTONE
2007

First Formula One Podium at Japanese Grand Prix

MILESTONE
2008

First Formula One Pole Position at British Grand Prix

MILESTONE
2008

First Formula One Victory at Hungarian Grand Prix

MILESTONE
2016

Super GT GT500 Champion

MILESTONE
2021

Japan Rally Championship JN2 Class Victory

MILESTONE

About

Born on October 19, 1981, in Suomussalmi, Finland, Heikki Kovalainen embarked on a distinguished racing career that began in karting. From 1991 to 2000, he honed his skills, becoming runner-up in the Finnish Formula A championship in 1999 and 2000. His karting career culminated in 2000 with wins in the Nordic championship and the Paris-Bercy Elf Masters, a third-place finish in the World Formula Super A Championship, and being named Finnish Kart Driver of the Year. This early success laid the groundwork for his progression into formula racing, where he consistently demonstrated competitive performance.

Kovalainen’s trajectory continued with significant achievements in junior formula categories. He started his car racing career in the British Formula Renault Championship in 2001, earning Rookie of the Year and finishing fourth overall with two wins. The following year, supporting the Renault Driver Development program, he competed in the British Formula 3 Championship, securing five wins and finishing third overall. He then dominated the World Series by Nissan, winning the championship in 2004 with six victories and ten pole positions. In 2005, he was the runner-up in the GP2 Series, winning five races and achieving twelve podiums, further cementing his reputation as a formidable talent.

His Formula One career spanned from 2007 to 2013. He joined Renault in 2007, achieving his first podium by finishing second at the Japanese Grand Prix. A pivotal move to McLaren in 2008 saw him achieve his first pole position at Silverstone and his maiden Grand Prix victory at the Hungarian Grand Prix, becoming the 100th driver to win a Formula One race. After McLaren, he raced for Team Lotus and Caterham F1, and later made a return to Formula One with Lotus F1 for two races in 2013. Following his Formula One tenure, Kovalainen transitioned to Super GT in Japan, winning the GT500 class championship in 2016 with SARD. His post-Formula One career also includes rallying in the Japan Rally Championship and participating in Extreme E, highlighting a versatile and enduring presence in motorsports.

Read more

Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

See all
Vanessa NakatexGiving Black Conference+Event Speaker - North America

Vanessa Nakate to Open Giving Black Conference 2026 With Climate Justice Keynote

1 week ago
Dominique Wilkins Joins Joe Hollywood’s WhatNot Show for Sports Memorabilia Livestream

Dominique Wilkins Joins Joe Hollywood’s WhatNot Show for Sports Memorabilia Livestream

2 weeks ago
Lasgo Set to Bring 2000s Dance Nostalgia to Bombaland’s Golden Era Festival

Lasgo Set to Bring 2000s Dance Nostalgia to Bombaland’s Golden Era Festival

2 weeks ago
See all

Frequently asked questions ABOUT BOOKING Heikki Kovalainen

What types of brand work does Heikki Kovalainen do?

What influences pricing for brand deals?

What information do you need for a proposal?

Can Heikki Kovalainen create custom content for our campaign?

Does Heikki Kovalainen do voiceovers or on-camera work?

Can Heikki Kovalainen also participate in other types of events or campaigns?

close-notification

HAVE MORE QUESTIONS?


Curious about our offerings or have inquiries? We're eager to assist!
Just complete the form, and we'll respond promptly.

NEXT
BACK

Atleast one genre is required

NEXT
BACK
STEP 01 of 03