Jacqueline Jossa is an actress and television personality, recognized for her extensive work in British soap operas and reality television, making her a notable figure for brand collaborations. After being cast as Lauren Branning in the BBC soap opera EastEnders in 2010, Jacqueline Jossa embarked on a highly successful tenure, making the role her most prominent and enduring, spanning eight years until her initial departure in 2018. During this period, Jossa’s performance garnered significant industry recognition, including a prestigious ‘Best Newcomer’ award at the National Television Awards in 2012, followed by a ‘Best Actress’ win at the Inside Soap Awards in 2013. Further showcasing her character’s depth, she also featured in the spin-off web series Lauren’s Diaries in both 2010 and 2011.

Capitalizing on her increased visibility and broad public appeal, Jossa transitioned into a prominent role as a social media influencer. She has since engaged in numerous high-profile brand partnerships and advertising campaigns, effectively leveraging her substantial reach to connect with diverse audiences. This strategic move highlights her commercial viability and consistent engagement across various digital platforms, underscoring her capacity for successful collaborations and brand ambassadorships within the entertainment and lifestyle sectors. In a testament to her enduring connection with the BBC series and its dedicated viewership, Jossa made highly anticipated returns to EastEnders for special appearances in December 2022 and June 2023, participating in key storyline events.

Further reinforcing her ties to the acclaimed program, it was confirmed in October 2023 that Jacqueline Jossa would be reprising her iconic role as Lauren Branning for a permanent return to EastEnders, showcasing her lasting impact and sustained appeal within one of British television’s most celebrated dramas.