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United Kingdom Jason Roberts has successfully transitioned from a distinguished professional football career to a leadership role in football development and community impact.
Jason Roberts MBE - CONCACAF St. George's University About Appointed as Concacaf Director of Development to lead the Confederations efforts.
Two leaders from CONCACAF, Heidi Pellerano and Jason Roberts, are joining the program to help athletes build their personal brands and begin their professional growth.
Design and branding overhaul inclusive of new website for a foundation founded by former premiership footballer Jason Roberts.
Jason Roberts was named Concacaf Director of Development on November 2017. He is focused on managing and strengthening the Confederation's core development.
Concacaf, a proud member of the FFTG initiative, was represented by Jason Roberts, Chief Football Development Officer, who also serves on the initiative's advisory team.
In this episode of the Football for the Goals Q&A video series, we sit down with Jason Roberts, former professional footballer and Chief Football Development Officer for Concacaf, to discuss the initiative's impact.
Jason was named Director of Development at CONCACAF in November 2017, following a career in professional football spanning 5 English Premier League clubs.
Jason Andre Davis Roberts, born on January 25, 1978, in Park Royal, London, embarked on his football journey from an early age, training in youth academies before making his senior debut with Hayes in 1995. After a series of impactful loan spells, including with Torquay United and Bristol City, he established himself at Bristol Rovers from 1998 to 2000, scoring 38 goals. This performance led to a club-record move to West Bromwich Albion in July 2000, where his contributions led to promotion to the Premier League. Though his first Premier League season with Albion saw the team relegated, he returned to the top flight with Wigan Athletic, playing a pivotal role in their promotion in the 2004-05 season and scoring their first-ever Premier League goal.
Roberts continued his Premier League career with Blackburn Rovers from 2006 to 2012, making 156 appearances and scoring 28 goals, and experiencing European football. In 2007, he founded the Jason Roberts Foundation, dedicated to providing sports opportunities for youth in the UK and Grenada, an effort for which he was awarded an MBE in the 2010 New Year Honours. He concluded his playing career at Reading, helping them achieve promotion to the Championship as champions in 2012, before retiring in March 2014 due to persistent injuries.
Post-retirement, Roberts moved into a significant leadership position in football administration. In November 2017, he was appointed Chief Football Development Officer at CONCACAF, the governing body for football in North, Central America, and Caribbean. In this role, he leads efforts to develop and promote the sport, focusing on fair play, inclusivity, and growth, demonstrating his enduring commitment to the sport both on and off the field.
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