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United States Jaxson Dart is a professional quarterback whose athletic prowess and media visibility make him a valuable partner for brands seeking authentic and impactful endorsements.
Collaboration with Minky Couture, a premium blanket company, inspired by Jaxson's mother. Partnership was announced via a joint Instagram post and aimed to honor his mom.
Brand endorsement deal initiated in July 2026. This partnership is part of A&F's campaign highlighting top players and influential women, and also involves a collaboration with Fanatics.
Brand endorsement deal beginning in August 2024.
Brand endorsement deal.
A first-of-its-kind NIL deal with the private jet company, making Dart the first college athlete to sign such an endorsement. This partnership involved his agent, Jeff Hoffman, with ESM sports marketing agency.
Jaxson Chase Dart, born on May 13, 2003, in Kaysville, Utah, demonstrated exceptional athletic talent from a young age. He attended Roy High School for three years before transferring to Corner Canyon High School in Draper, Utah. During his senior year, Dart earned national recognition as the Gatorade National Football Player of the Year and MaxPreps National Player of the Year. He recorded 4,691 passing yards and a state-record 67 touchdowns, alongside 1,195 rushing yards and 12 touchdowns. His high school career concluded with 10,688 passing yards and 117 touchdowns. In addition to football, Dart was a two-time all-state third baseman in baseball.
Dart began his collegiate football career at the University of Southern California (USC) in 2021. He made an immediate impact, notably setting a USC record for most passing yards in a debut with 391 yards against Washington State. Following the 2021 season, Dart transferred to Ole Miss, where he became the starting quarterback for all but one game under head coach Lane Kiffin. During his tenure at Ole Miss from 2022 to 2024, Dart led the team to back-to-back 10-win seasons and secured the Peach Bowl victory in 2023, contributing to Ole Miss’s first 11-win season. He ended his Ole Miss career as the program’s all-time leader in passing yards, surpassing Eli Manning, with collegiate career statistics including 11,970 passing yards and 81 touchdowns.
In 2025, Jaxson Dart was selected by the New York Giants in the first round of the NFL draft as the 25th overall pick. He began his rookie NFL season as a backup quarterback but quickly became the starter in Week 4. In his initial starts, Dart led the Giants to victories against the Los Angeles Chargers and the defending champion Philadelphia Eagles. His playing style is characterized by high contact and dual-threat capabilities, earning nine rushing touchdowns as a rookie. Despite a competitive approach that sometimes leads to injuries, as noted by multiple concussion evaluations in his rookie and preseason years, Dart maintains his playing philosophy, stating, “this is football. Like, I’m going to get hit if I’m in the pocket or outside the pocket…We’re not playing soccer out here. You’re going to get hit. Things happen. It’s just part of the game.” His commitment to the sport and his competitive nature define his professional presence.
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