Best known as a retired influencer, Jena Gambaccini is now known for focusing her career as a marketing and branding specialist. She spent nearly a decate as a blogger on social media, where she grew into prominence mainly through her Instagram account, found under her name, in which she holds over 22 thousand followers. She was in fact not looking for a career in fashion; however after spending so much time influencing people on fashion, she turned her passion into her organically grown career. Her presence online allowed Gambaccinin to collaborate with brands such as Nike, Nordstrom, Veuve Clicquot and Kimpton Hotels. While she was working on her blogging, she got a job as Creative Director for G by Guiliana, Giuliana Rancic’s clothing line. Spending time both on social media and on writing about other lifestyle categories like beauty, food, wellness and music, Gambaccini got to create a name for herself that allowed her to enter the fashion community even further. Many of people have approached Gambaccini for branding and marketing advice which led her to take on the next step and build her own business titled It’s a Mood Marketing. Her agency aims to help existing or new businesses to refresh their perspective through a variety digital marketing services, starting from social media strategy to influencer campaigns, email marketing and brand consulting. Gambaccini’s work is made unique all due to her psychological and creative approach with the brands that she works with.