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Jet Li

Jet Li, a global martial arts icon, has transitioned from Wushu champion to internationally acclaimed actor and philanthropist, bringing his unique blend of martial arts and dramatic depth to audiences worldwide.

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Past Works

Adidas

Jet Li partnered with Adidas for the Wuji collection, melding martial arts heritage with modern sportswear design.

BRAND PARTNERSHIPS

IOC (International Olympic Committee)

Alibaba, with Jet Li's involvement, sponsored the IOC in a 12-year partnership covering three Olympic cycles, aiming to establish Tai Chi on the Olympic stage.

BRAND PARTNERSHIPS

Facebook

Jet Li visited Facebook and met Mark Zuckerberg, a meeting he had promised years prior.

BRAND PARTNERSHIPS

Red Cross Society of China

Jet Li has been a philanthropic ambassador for the Red Cross Society of China since January 2006. He contributed 500,000 yuan from his film 'Fearless' to the Red Cross' psychological sunshine project.

BRAND PARTNERSHIPS

International Federation of Red Cross and Red Crescent Societies (IFRC)

In September 2010, Jet Li was appointed as the first Goodwill Ambassador for the IFRC, focusing on humanitarian efforts globally.

BRAND PARTNERSHIPS

Won five gold medals in Chinese Wushu championships

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1982

First acted in 'The Shaolin Temple'

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1988

Directed 'Born to Defense'

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1991–1993

Starred in 'Once Upon a Time in China' series

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1998

Hollywood debut in 'Lethal Weapon 4'

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2000

First Hollywood leading role in 'Romeo Must Die'

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2008

Won Hong Kong Film Award for Best Actor for 'The Warlords'

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2007

Founded One Foundation

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Co-founded Taiji Zen

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2010

Named one of Time magazine's 100 most influential people

MILESTONE

About

Jet Li, born Li Lian Jie, began his martial arts journey at age eight at the Beijing Wushu Academy. He quickly rose to prominence, winning five gold medals in the Chinese championships, with his first victory at just 11 years old. By his teens, he was already serving as a national coach. His film career began with a significant impact, starring in his first movie, “The Shaolin Temple” (1982), which helped spur the 1980s Kung-Fu boom in mainland China. His early success established him as a leading figure in martial arts cinema, known for his speed, grace, and brutal fighting style.

Li’s career saw a significant turning point when he relocated to Hong Kong, becoming a major star during the early 1990s Kung-Fu boom. He made his directorial debut with “Born to Defense” (1988) and continued to cultivate a strong filmography with key roles in the “Once Upon a Time in China” series (1991–1993), where he portrayed Chinese folk hero Wong Fei-hung, and “Fist of Legend” (1994). His transition to Hollywood began with his role as a villain in “Lethal Weapon 4” (1998), followed by his first Hollywood leading role in “Romeo Must Die” (2000). He subsequently starred in other international productions such as “Kiss of the Dragon” (2001) and “Unleashed” (2005), showcasing both his martial arts prowess and developing dramatic capabilities.

Beyond acting, Li is a dedicated philanthropist. In 2007, he founded One Foundation, which later became China’s first private charitable fundraising organization. His philanthropic efforts, inspired by his personal experience during the 2004 tsunami, focus on disaster relief, mental health, and suicide prevention. He also co-founded Taiji Zen, an online health program promoting meditation and tai chi. Li’s contributions to both cinema and humanitarian causes have earned him recognition, including topping Forbes’ list of China’s richest stars in 2004 and being named one of Time magazine’s 100 most influential people in 2010.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

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