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Portugal João Félix has transitioned from a highly-rated youth talent in Portugal to a professional footballer across top European leagues and now the Saudi Pro League.
João Félix was officially announced as a Mizuno Ambassador. This partnership extended beyond footwear.
João Félix became the new face of adidas GMR, an app designed to help footballers improve their skills. He also began endorsing Adidas in July 2024.
João Félix Sequeira was born on November 10, 1999, in Viseu, Portugal. He began his football journey at Os Pestinhas in 2007 before joining FC Porto’s youth academy in 2008. After facing challenges, including extensive travel and early considerations of quitting, he moved to rivals S.L. Benfica in 2015 at age 15, following a season-long loan at Padroense. Félix made his professional debut with Benfica’s reserve team in LigaPro at 16, becoming the youngest player to do so for Benfica B at the time. His talent was evident as he scored crucial goals and was a key part of Benfica reaching the UEFA Youth League final in 2016–17, scoring six goals in the tournament. These formative years established a foundation for his rapid ascent in professional football.
In the 2018–19 season, Félix was promoted to Benfica’s first team, making his debut at 18. He quickly gained recognition, scoring in the Lisbon derby and becoming the youngest player to achieve this milestone. Under coach Bruno Lage, Félix’s role expanded, partnering with Haris Seferovic in attack. He achieved a significant milestone on April 11, 2019, scoring a hat-trick in a UEFA Europa League match against Eintracht Frankfurt. This made him the youngest player to score a hat-trick in the competition. He concluded his debut season for Benfica with 20 goals, contributing to their Primeira Liga title win. His performances led to him winning the Golden Boy award in 2019, recognizing him as the best European U21 player.
In July 2019, Félix joined Atlético Madrid for a transfer fee of €126 million, making him one of the most expensive football transfers. During his time at Atlético, he won the 2020–21 La Liga title. He continued to gain experience through loan spells at Chelsea (2023, 2024–25), Barcelona (2023–24), and AC Milan (2025). His career trajectory later led him to the Saudi Pro League, where he joined Al-Nassr FC in July 2025. With the Portugal national team, he earned his first senior cap in 2019 and has represented his country in major tournaments, including UEFA Euro 2020, the 2022 FIFA World Cup, and Euro 2024. He has been recognized for his creative playmaking, finishing abilities, and dribbling skills throughout his career.
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