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United States Jonathan Van Ness is an American hairstylist, podcast host, and television personality, widely recognized for his grooming expertise on platforms like Netflix's "Queer Eye" and as the founder of JVN Hair.
Founded by hair stylist Jonathan Van Ness, JVN Hair is a professional haircare brand that sees all beauty, serves all beauty and honors the uniqueness in each product. The brand was originally incubated in partnership with Amyris, a biotech beauty incubator. JVN Hair launched in the US in 2021 and extended to the UK through Space NK, offering sustainable, clean hair products available at retailers like Ulta Beauty. Windsong Global later acquired JVN Hair for $1.25 million when Amyris went bankrupt.
Amyris partnered with Jonathan Van Ness to launch JVN Hair, a clean haircare line. Amyris, a biotech company and beauty incubator known for its squalane-based skincare lines, incubated JVN Hair. The partnership aimed to create innovative hair products with a focus on sustainability and clean ingredients.
JVN Hair products became available at Ulta Beauty, making the brand accessible to a wider consumer base. This partnership enhanced the retail presence of Jonathan Van Ness's award-winning haircare line, including dry shampoo and bond repair products.
Jonathan Van Ness brought his JVN Hair line to the UK market through a partnership with Space NK. This collaboration helped expand the international reach of the brand's sustainable haircare offerings.
Pattern was commissioned by Amyris and Biossance to design the e-commerce platform and overall brand launch experience for Jonathan Van Ness's namesake brand, JVN. This involved creating a digital presence that reflected the brand's values and catered to its target audience.
Jonathan Van Ness has been associated with Biossance, a skincare brand known for its squalane-based products. This connection is mentioned in the context of Amyris, the parent company that incubated both Biossance and JVN Hair.
Jonathan McDonald Van Ness, born on March 28, 1987, in Quincy, Illinois, is an American television personality, podcast host, and hairstylist. Growing up in a family with a background in journalism, Van Ness was the sixth generation involved with their family-owned newspaper, Quincy Media. He attended the University of Arizona, where he became the first male cheerleader at Quincy Senior High School and continued cheerleading in college while majoring in political science. After dropping out of college to pursue hairstyling, Van Ness trained at the Aveda Institute in Minneapolis, then worked in Arizona for five years before moving to Los Angeles in 2009. In Los Angeles, he gained experience at prominent salons like Sally Hershberger and co-founded MoJoHair and Stile Salon.
Van Ness rose to prominence through his media work, starting in 2013 with the web series parody “Gay of Thrones” for Funny or Die, which earned him a Primetime Emmy Award nomination in 2018 for Outstanding Short Form Variety Series. Concurrently, he launched his weekly podcast, “Getting Curious with Jonathan Van Ness,” in 2015, which gained significant traction following the debut of the Netflix revival of “Queer Eye” in 2018. On “Queer Eye,” Van Ness is featured as the grooming expert, contributing to the show’s widespread success. Beyond television and podcasts, he is also an author, releasing his memoir, “Over the Top: A Raw Journey to Self-Love,” in 2019, followed by a children’s picture book, “Peanut Goes for the Gold,” in 2020, and a collection of essays, “Love That Story: Observations from a Gorgeously Queer Life,” in 2022.
In 2019, Van Ness publicly shared his HIV-positive status, using his platform to advocate for destigmatization and self-acceptance. He identifies as non-binary and uses they/he/she pronouns, frequently discussing gender stereotypes and LGBTQ+ rights. As an entrepreneur, he launched JVN Hair, a professional haircare brand developed in partnership with Amyris, which focuses on sustainable and inclusive products. JVN Hair entered the retail market through partnerships with stores like Ulta Beauty and Space NK, offering a range of haircare solutions that cater to diverse hair types and concerns. Van Ness frequently embarks on comedy tours, including his 2023 tour, “Fun & Slutty with Jonathan Van Ness,” further showcasing his multifaceted career.
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