Jordan Subban

Jordan Subban, a former professional ice hockey defenceman, has transitioned his focus from competitive sports to entrepreneurship, advocating for BIPOC-owned businesses through his online marketplace, Ujimaa. After being drafted by the Vancouver Canucks in the fourth round (115th overall) of the 2013 NHL Entry Draft, Jordan Subban quickly established himself as a dynamic defenceman in the Ontario Hockey League (OHL). Playing for the Belleville Bulls, he delivered a standout performance during the 2014-15 OHL season, recording an impressive 25 goals and 27 assists for 52 points over 63 games, showcasing his significant offensive contributions from the blue line. This period solidified his reputation as a promising talent in competitive ice hockey.

Launched as an online marketplace, Ujimaa is dedicated to championing BIPOC- (Black, Indigenous, and People of Color) and women-owned businesses. Through this impactful initiative, Subban leverages his public profile and entrepreneurial vision to foster economic empowerment and promote inclusivity within the broader business community, providing a vital platform for diverse entrepreneurs and marking a significant shift to socially conscious business endeavors.