Justin Long is an American actor and comedian known for his roles in both comedy and horror films, as well as his iconic brand partnerships where he embodied the 'Mac Guy' and later switched to promoting PCs.
Justin Long was the spokesperson for Apple's "Get a Mac" campaign, where he portrayed the Mac computer, engaging in playful banter with John Hodgman, who played the PC. This campaign highlighted the perceived strengths of Mac and weaknesses of PC platforms.
Justin Long later became the face of Intel's #GoPC campaign, signifying a switch from his former role as the 'Mac Guy.' This campaign aimed to promote PC products.
After his iconic run as the face of the MacBook, Justin Long appeared in a commercial for Huawei, a competitor brand.
Justin Long promoted Qualcomm's Windows on ARM and macOS in a new campaign, further showcasing his endorsement of PC-related technologies.
Justin Long and his wife, Kate Bosworth, have been Celebrity Ambassadors for Smile Train since spring 2024, actively supporting the charity's mission.
Justin Jacob Long was born on June 2, 1978, in Fairfield, Connecticut. His father, R. James Long, is a Professor of Philosophy at Fairfield University, and his mother, Wendy Lesniak, is a former Broadway actress. After attending Fairfield Prep and Vassar College, where he was part of the comedy troupe “LaughingStock,” Long began his acting career. He notably appeared in the independent film “Galaxy Quest” in 1999, but he chose to complete his degree in 2000 before pursuing acting full-time. His career gained momentum with his role as the nervous teenager Warren Cheswick in the TV series “Ed” (2000-2004) and a starring role in the horror film “Jeepers Creepers” (2001).
Long continued to build his filmography with diverse roles, playing Britney Spears’ boyfriend in “Crossroads” (2002) and a supporting role in the Vince Vaughn comedy “Dodgeball: A True Underdog Story” (2004). He also found commercial success as Lindsay Lohan’s boyfriend in “Herbie: Fully Loaded” (2005) and took on a high-profile role as the second lead in “Live Free or Die Hard” (2007). In addition to his acting, Long became widely recognized for his role as the “Mac Guy” in Apple’s “Get a Mac” advertising campaign from 2006 to 2009. He later transitioned to promoting PCs in Intel’s “Go PC” campaign, a significant turning point given his previous association with Apple.
His career also includes voice acting, notably as Alvin Seville in the live-action “Alvin and the Chipmunks” film series, and as Kevin Murphy in the Netflix animated sitcom “F Is for Family.” More recently, Long starred as Nathan Bratt in the Disney+ series “Goosebumps” (2023), for which he received a Children’s and Family Emmy Award nomination for Outstanding Lead Performer. He has also ventured into production and writing, notably as a producer for films like “Comet” (2014) and “Lady of the Manor” (2021), the latter also marking his directorial debut.
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