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Australia Keira Rumble is a visionary entrepreneur, wellness advocate, and CEO of multiple brands, including Krumbled Foods, Habitual Beauty, and Mini + Me.
Kiera Rumble is a travel wellness influencer who has elegantly crafted her Linktree to draw in her audience. With a sleek design that embodies ...
Keira Rumble is a travel and wellness influencer and CEO of Krumbled Foods. She is the creator of Beauty Bites, Australia's first and only collagen bars.
Keira has partnered alongside us as a pregnancy-safe tan ambassador to promote how healthy a non-toxic, natural, organic and chemical-free tan can be for mum ...
Launching into the major Australian grocery retailer, Coles, alongside the global expansion into the United Kingdom, all within the first 16 months of operation.
Keira Rumble’s entrepreneurial journey began from personal health experiences. A pre-diabetic diagnosis in her early twenties led her to investigate ‘healthy snacks,’ revealing high sugar content in many products. Motivated by this discovery, she founded Krumbled Foods in 2017. Working with a team of nutritionists and food scientists, Keira pioneered functional collagen snack bars, known as Beauty Bites, which were among the first of their kind in the market. These products quickly gained traction, with one Beauty Bite selling every 15 seconds in Australia, demonstrating her ability to identify market gaps and deliver successful solutions.
Simultaneously with building Krumbled Foods, Keira navigated significant personal challenges including six miscarriages, an ectopic pregnancy, and diagnoses of endometriosis and Factor V Leiden. Her experience with IVF to conceive her son, Hunter, highlighted a need for gentler skincare alternatives during pregnancy. This led to the creation of Habitual Beauty, a brand focusing on clean beauty solutions. Later, during her pregnancies, she developed Hydramama, a sugar-free, all-natural electrolyte drink to address severe Hyperemesis Gravidarum (HG) and other pregnancy-related needs, further expanding her Krumbled Group of brands. In 2019, Krumbled Foods launched into major Australian grocery retailer Coles and expanded globally into the United Kingdom within the first 16 months of operation.
Keira is also a certified nutrition and wellness advisor. Her background includes working at a digital marketing agency in Sydney before establishing her businesses. She developed a significant online presence, amassing over 500,000 followers under her Instagram name @krumble, where she shares her entrepreneurial journey, motherhood experiences, and travel. Her recipes have been featured in Australian media publications such as Eat Well. In 2020, she was selected for the Sephora Accelerator Program, an LVMH-backed initiative supporting female founders in the sustainability, beauty, and wellness sectors on a global scale.
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