Keira Rumble

Keira Rumble is a visionary entrepreneur, wellness advocate, and CEO of multiple brands, including Krumbled Foods, Habitual Beauty, and Mini + Me. After identifying a significant market gap in functional nutrition, Keira Rumble founded Krumbled Foods in 2017, pioneering Australia’s first functional collagen snack bars, known as Beauty Bites. Collaborating with a team of nutritionists and food scientists, Rumble rapidly scaled the brand, achieving a remarkable sales velocity of one Beauty Bite every 15 seconds across Australia. Within 16 months of operation, Krumbled Foods secured distribution in major Australian grocery retailer Coles in 2019, followed by a global expansion into the United Kingdom the same year.

Building on the success of Krumbled Foods, Rumble expanded her portfolio by creating Habitual Beauty, a brand dedicated to clean beauty solutions that address a growing consumer demand for gentle and effective skincare. Demonstrating her commitment to wellness-focused innovation, she further developed Hydramama, a sugar-free, all-natural electrolyte drink specifically formulated to address various pregnancy-related hydration needs. These strategic additions solidified her Krumbled Group of brands as a leader in the health and beauty sector. Rumble is also a certified nutrition and wellness advisor, reinforcing her expertise in the field.

Today, Keira Rumble continues to lead as a visionary entrepreneur and wellness advocate, serving as CEO of multiple thriving brands, including Krumbled Foods, Habitual Beauty, and Mini + Me. Her entrepreneurial journey underscores a consistent ability to identify critical consumer needs and deliver high-impact, market-leading solutions across the health, beauty, and wellness industries.