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Korea Kim Soo-hyun has established himself as a prominent actor in East Asia, known for his roles in critically acclaimed television dramas and successful films. He has received multiple awards for his performances.
Outdoor fashion brand. Kim Soo-hyun was selected as their new brand ambassador in August 2023.
Retail brand. Listed as one of the brands that terminated their contract with Kim Soo Hyun.
Listed as one of the brands that terminated their contract with Kim Soo Hyun.
Financial group. Listed as one of the brands that terminated their contract with Kim Soo Hyun.
Banking institution. Listed as one of the brands that terminated their contract with Kim Soo Hyun. Also mentioned as one of the brands pulling ads amid allegations.
Skincare brand. Listed as one of the brands Kim Soo-hyun has endorsed.
Electronics brand. Listed as one of the brands Kim Soo-hyun has endorsed. He also recorded the commercial and promotional song "Marine Boy" for Samsung to support swimmer Park Tae-hwan for the 2012 Summer Olympics.
Luxury fashion brand. Listed as one of the brands Kim Soo-hyun has endorsed.
Beverage brand. Listed as one of the brands Kim Soo-hyun has endorsed.
Italian luxury fashion brand. Kim Soo-hyun became their brand ambassador in January 2025, representing the brand at Milan Fashion Week. His relationship with the brand ended in March 2025 due to controversy.
Chinese bottled water company. Kim Soo-hyun appeared in an ad alongside Gianna Jun. This partnership drew negative reactions from South Korean fans regarding the water's source, but Kim continued with the ad.
Airline. Kim Soo-hyun graced Jeju Air's jetliners as part of an endorsement.
Philippine retail brand. Kim Soo Hyun joined as a product endorser in July 2021.
Global fashion brand. Kim Soo-hyun was selected as a global ambassador for Tommy Hilfiger on September 13, 2021.
Food and beverage chain. Dunkin' Donuts named Kim Soo-hyun as their newest product endorser in 2022.
Food company, specifically a bakery franchise. They ended their contract with Kim Soo Hyun on March 14, 2025, citing the scandal.
Cosmetics brand. The CEO, Ahn Ji-hye, suspended model-related schedules with Kim Soo-hyun in response to criticism.
Electronics company. Filed a request for the temporary seizure of approximately 100 million won (approximately $2.02 million) of Kim's personal assets. The request was approved on May 20, 2025.
Bakery chain. Included in a list of brands whose advertisements featuring Kim Soo-hyun were reportedly suspended.
Kim Soo-hyun was born on February 16, 1988, in Seoul, South Korea. He was encouraged by his mother to pursue acting to overcome a shy and introverted personality. His early theatrical experience included roles such as Puck in Shakespeare’s ‘A Midsummer Night’s Dream’ and Kenickie in the musical ‘Grease’. He completed his education through elementary, middle, and high school in Gangnam, Seoul, and then enrolled in Chung-Ang University’s Film and Theater Department in 2009.
Kim began his television career with a supporting role in the 2007 family sitcom ‘Kimchi Cheese Smile’. In 2008, he earned a lead role in KBS’s youth drama ‘Jungle Fish’, which received a Peabody Award. His early career progression included co-hosting Mnet’s ‘Boys & Girls Music Countdown’ in 2009 and playing younger versions of male leads in dramas like ‘Will It Snow for Christmas?’ and ‘Giant’, for which he won the Best New Actor award at the SBS Drama Awards in 2010. In January 2010, he signed an exclusive contract with KeyEast, becoming his management company.
His breakthrough came in 2011 with the musical drama ‘Dream High’, where he played a country bumpkin with musical talent, contributing songs to the soundtrack. His popularity increased significantly in 2012 with the historical drama ‘Moon Embracing the Sun’, which achieved over 42% viewer ratings and earned him the Best Actor (TV) award at the 48th Baeksang Arts Awards. He made his film debut in ‘The Thieves’ (2012), which became the second highest-grossing Korean film at the time. In 2013, he starred in ‘Secretly, Greatly’, which was a box office success and earned him additional Best New Actor awards at the Grand Bell Awards and Baeksang Arts Awards. He cemented his status as a top Hallyu star with ‘My Love from the Star’ (2013-2014), gaining immense popularity across Asia and leading to 35 product endorsements. This was followed by ‘The Producers’ (2015), which also garnered strong ratings and international sales, and earned him multiple Daesang awards.
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