Larry Johnson | Booking Agent | Talent Roster | MN2S

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Larry Johnson

Larry Johnson transitioned from a dominant collegiate athlete to a two-time NBA All-Star, known for his powerful play and distinctive 'Grandmama' persona in marketing campaigns.

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Past Works

Converse

Larry Johnson was offered a $1 million shoe deal with Converse in 1991, which reportedly surpassed Michael Jordan's Nike contract at the time. This partnership included the notable 'Grandmama' advertising campaign.

BRAND PARTNERSHIPS

4POINT4

As part of his work with the sports apparel brand 4POINT4, Johnson hosted free basketball camps in Las Vegas for over 100 participants.

BRAND PARTNERSHIPS

DIRECTV FOR BUSINESS

Larry Johnson made an appearance at the Big Chicken on Tropicana Ave in Las Vegas, through a partnership with DIRECTV FOR BUSINESS.

BRAND PARTNERSHIPS
1990

Led UNLV to NCAA championship

MILESTONE
1991

First overall pick in NBA Draft

MILESTONE
1992

NBA Rookie of the Year

MILESTONE
1993

NBA All-Star

MILESTONE
1995

NBA All-Star

MILESTONE
1999

NBA Finals appearance with New York Knicks

MILESTONE

About

Larry Demetric Johnson, born on March 14, 1969, established himself as a prominent figure in basketball from his early days. His collegiate career at UNLV was particularly noteworthy, culminating in leading the Runnin’ Rebels to the NCAA championship in 1990. This success positioned him as a top prospect for the NBA Draft. His strong performance at the university level showcased his skills as a power forward, which would define his professional career. He was recognized for his athleticism and ability to impact both scoring and rebounding.

Johnson was the first overall pick in the 1991 NBA draft by the Charlotte Hornets. During his time with the Hornets, he quickly made an impact, earning the NBA Rookie of the Year award in 1992. He continued to demonstrate consistent performance, becoming a two-time NBA All-Star in 1993 and 1995. His career stats reflect his contributions, averaging 16.2 points, 7.5 rebounds, and 3.3 assists per game over his 10-year professional career. He played for the Charlotte Hornets from 1991 to 1996 before being traded to the New York Knicks, where he played from 1996 until his retirement in 2001. His time with the Knicks saw him contribute to the team’s successes, including an NBA Finals appearance.

Beyond his on-court achievements, Johnson also became known for his commercial work. His “Grandmama” campaign with Converse in the early 1990s was a significant part of sports marketing history, creating a memorable character that resonated with audiences. This partnership highlighted his marketability and broader appeal. After retiring from playing, Johnson maintained ties with basketball, taking on roles that focused on player development and community relations, such as his work with the New York Knicks organization.

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Expertise

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

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