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United States Larry Wheels has built a career as a record-setting powerlifter, professional bodybuilder, and fitness influencer.
Larry Wheels collaborated with fitness influencer Anatoly for a project titled “Hired the Worlds Best Cleaner”.
MuscleBlaze, an Indian sports nutrition brand, partnered with Larry Wheels and the KGF franchise to redefine fitness marketing through cinematic storytelling. Separately, Larry Wheels endorsed MuscleBlaze's Biozyme Whey for its protein absorption.
BPI Sports collaborated with Larry Wheels to launch the "Personal Record" series, a collection of five products including pre-workout and protein powder.
PR Lifestyle is a brand by Larry Wheels, offering gear designed for strength training, including elbow wraps, wrist wraps, lifting straps, apparel, knee support, lifting belts, equipment, and power kits.
As part of a challenge, for every Biozyme jar Larry Wheels lifted, MuscleBlaze donated to Indian Paradise. This initiative was part of an engagement with the Indian fitness industry.
Larry Wheels co-founded One Gen Gym with Ryan Bentson.
Larry Wheels has collaborated with Eddie Hall, a fellow strongman, on content showcasing a blend of powerlifting and other strength disciplines.
Larry Williams, widely known as Larry Wheels, was born on December 3, 1994, in Manhattan, New York. His early life was marked by frequent moves and personal challenges. He spent part of his teenage years in Saint Martin before returning to New York City and later Los Angeles. During his time in Saint Martin, facing bullying, he began working out at home, eventually transitioning to a gym upon his return to New York. Recognizing his natural strength, he began competitive powerlifting at age eighteen.
Larry Wheels rapidly achieved success in powerlifting, setting world records in multiple weight classes. He earned his first world record in the 242-pound weight class in 2017 with a 2,171-pound total. The following year, competing in the 275-pound class, he set another world record with a 2,275-pound total. His final powerlifting competition in 2020 saw him achieve a 2,370-pound total, ranking as one of the heaviest raw totals at the time and breaking a 308-pound-weight-class record. Beyond powerlifting, Wheels has diversified his career, competing in bodybuilding, strongman events, and arm wrestling, while also establishing himself as a prominent fitness influencer with millions of followers across social media platforms.
Larry Wheels has also entered the professional bodybuilding scene, earning his IFBB Pro Card in 2025 at the Musclecontest Ireland amateur competition. His career has been characterized by consistent pursuit of strength goals, including publicly aiming for a 1,000-pound deadlift. Wheels has been open about his personal struggles, particularly concerning his use of anabolic steroids, and has spoken about the challenges and health impacts he has faced. This transparency has resonated with his audience and contributed to his candid public persona.
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