laurice rahme

Laurice Rahmé established herself as a leader in the perfumery industry, commencing her professional career in 1973 when she joined Lancôme as International Training Director. In this pivotal role, she successfully tripled the company’s skincare business within the Middle East region. Rahmé then relocated to New York in 1976, assuming the position of Director of the Lancôme Institut de Beauté at L’Oréal USA’s (then Cosmair, Inc.) headquarters, further cementing her expertise in luxury beauty brand development. Following her tenure at Lancôme, Rahmé was instrumental in introducing leading French perfume companies to the American market.

Her innovation in the field was further acknowledged in 2012 with the Cosmetic Executive Women (CEW) ‘Innovator of the Year’ award. In 2015, Rahmé’s civic-minded perfume, ‘The Scent of Peace,’ earned her the prestigious United Nations Women for Peace Award, highlighting the brand’s social impact. Rahmé continued to drive Bond No. 9’s expansion, including the launch of HTTP://, the world’s first internet fragrance, and the opening of two new boutiques in South Florida.

She also diversified the brand’s offerings with the introduction of Refillable, Vegan Lipsticks and celebrated 10 years of the Manhattan fragrance. In 2023, Bond No. 9 marked its 20th anniversary with the launch of ‘New York Forever’ and the unveiling of its Midtown Boutique at 645 Fifth Avenue. Rahmé remains at the helm of the company, overseeing its strategic growth and product diversification.