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United States Lexi "Alexa Bliss" Kaufman has evolved from an acclaimed WWE Superstar, clinching multiple championships, to a versatile media personality and a valued partner for major brands.
Bliss signed a contract with WWE in May 2013 and was assigned to their developmental brand NXT, where she made her debut on September 20, 2013.
In February 2025, WWE star Alexa Bliss signed with Paradigm, aiming to expand her career beyond professional wrestling.
Call of Duty Mobile announced a collaboration with WWE, featuring characters like The Undertaker and Alexa Bliss.
Alexa Bliss gear is available for purchase on WWE Shop, indicating her merchandising presence within the WWE brand.
Bliss was a main cast member on the reality television series "Total Divas" for seasons 4, 6, 7, 8 & 9.
In 2023, Bliss appeared as a contestant on the ninth season of "The Masked Singer" as "Axolotl."
In early 2020, Bliss appeared in the music video for a song by Bowling for Soup, whom she had previously cited as her favorite band.
In 2021, Bliss made a guest appearance on "Punky Brewster" as her wrestling persona alongside fellow professional wrestler Charlotte Flair.
In 2025, Lexi Cabrera (Alexa Bliss) was credited with a supporting voice role as "Obiguro" in the English dub of "Sakamoto Days."
Alexis Kaufman was born on August 9, 1991, in Columbus, Ohio. Her early life was rich in sports, including track and field, softball, gymnastics, and cheerleading. She reached NCAA Division I status at the University of Akron and also competed in fitness competitions like the Arnold Classic. A significant turning point in her youth was overcoming a life-threatening eating disorder, which she credits fitness competitions with helping her conquer.
Kaufman signed with WWE in May 2013, beginning her professional wrestling career without prior training at the WWE Performance Center and NXT. Initially appearing as a glitter fairy, she quickly developed into the villainous “Alexa Bliss,” aligning with Blake and Murphy. Her main roster debut on SmackDown in 2016 marked the start of a rapid ascent, becoming the first woman to win both the Raw and SmackDown Women’s Championships. She is a five-time Women’s World Champion and a four-time WWE Women’s Tag Team Champion. Notably, she also secured the 2018 Money in the Bank ladder match and the first women’s Elimination Chamber match. In 2025, she returned to WWE after a hiatus, continuing her career on the SmackDown brand where she formed a new alliance with Charlotte Flair, leading to her fourth WWE Women’s Tag Team Championship reign.
Beyond wrestling, Kaufman has expanded her career into various media ventures. She was a main cast member on the reality television series “Total Divas” and appeared as a contestant on “The Masked Singer” in 2023. She hosts a podcast titled “Uncool with Alexa Bliss” and has made guest appearances on television shows such as “Punky Brewster.” Her ring persona is heavily influenced by pop culture, with outfits inspired by characters like Harley Quinn and Freddy Krueger. Her diverse career showcases her ability to maintain a prominent public profile and engage with various audiences.
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