Lindsay Ostrom

Lindsay Ostrom, originally a 4th-grade teacher, launched Pinch of Yum as a casual hobby over 14 years ago in 2010. This initiative evolved into a full-scale culinary platform, reaching millions of users monthly. Her work on Pinch of Yum involves developing and writing recipes, as well as creating content for her blog and associated social media channels, particularly Instagram. Her focus is on producing fresh, flavorful, and primarily healthy recipes designed for everyday cooking, ensuring that all published recipes are those she would personally consume.

In conjunction with her husband, Bjork, Lindsay established Food Blogger Pro in 2013, a community designed to educate aspiring food bloggers. This platform provides comprehensive resources, including over 350 instructional videos, an active community forum, access to industry experts, and monthly live events addressing blogging queries. Lindsay’s content has been featured by various media outlets such as The Kitchn, CNN, Refinery29, Brit + Co, POPSUGAR, Huffington Post, The Everymom, and PureWow. Her personal journey, including experiences with travel, grief, and motherhood, are also shared on her blog, contributing to a broader connection with her audience. She resides in Saint Paul, Minnesota, with her husband, their dog Sage, and their daughter Solvi.