Fraser Doherty

Fraser Doherty is an accomplished Scottish entrepreneur who transitioned from a ‘Jam Boy’ selling homemade preserves to a co-founder of successful ventures like Beer52 and Envelope Coffee, while also serving as a motivational speaker. After securing a landmark deal with Waitrose in 2007 at age 16, Fraser Doherty launched his SuperJam brand, becoming the supermarket’s youngest supplier. This breakthrough propelled SuperJam’s growth, leading to its products being stocked in major UK chains including Tesco, Sainsbury’s, Morrisons, and Asda, and generating approximately £1 million in annual turnover. His early entrepreneurial success was recognized with the Global Student Entrepreneur of the Year award in 2007.

Prior to his exit in 2015, he also co-founded Envelope Coffee, a subscription service delivering coffee directly from growers to customers. Fraser Doherty is also a prolific author, having published three books: ‘The SuperJam Cookbook’ in 2010, followed by ‘SuperBusiness’ in 2011, and ’48-Hour Start-up: From idea to launch in 1 weekend’ in 2016. Beyond his writing and business endeavors, Doherty is an active motivational speaker, regularly addressing global audiences at prominent business conferences and universities, and for corporations such as RBS and Unilever. In 2008, Doherty established The SuperJam Tea Parties, a registered Scottish charity dedicated to organizing events for elderly individuals to combat loneliness.

He continues to contribute to the academic community as a Visiting Professor at London Metropolitan University, sharing his expertise and inspiring the next generation of entrepreneurs.