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Malaysia Loh Kean Yew is a badminton athlete who has risen to become a World Champion and Olympic Quarter-Finalist, making him a valuable figure for brands seeking to associate with excellence and dedicated performance.
As the top men's singles player of the Singapore National Badminton Team, Loh Kean Yew has maintained a long-term partnership with Li-Ning, a prominent sports brand.
Loh Kean Yew was announced as the first Singaporean brand ambassador for Grab Singapore, a leading superapp in Southeast Asia.
Loh Kean Yew was born on June 26, 1997, in Penang, Malaysia. He began playing badminton at the age of four. By age nine, he resumed playing the sport and quickly joined the Penang state team. In 2009, he won the National Junior Grand Prix Finals in the under-12 category, defeating Lee Zii Jia. At age 13, Loh moved to Singapore on a scholarship to attend the Singapore Sports School’s badminton program. In 2015, he officially became a Singaporean citizen and debuted internationally for Singapore at the SEA Games, where he secured a bronze medal in men’s singles while still 17 years old.
Loh’s career progressed steadily, marked by his first major success in 2019 when he won the Thailand Masters, defeating notable player Lin Dan in the final. After serving his National Service from 2016 to 2018, he continued to compete internationally. A significant turning point occurred in 2021, when he attended a month-long training camp in Dubai with Olympic champion Viktor Axelsen. This training period proved instrumental, leading to victories at the Dutch Open and Hylo Open. His breakthrough achievement came at the 2021 BWF World Championships, where he became the first Singaporean to win a men’s singles world title. During this tournament, he defeated several higher-ranked players, including Viktor Axelsen and Srikanth Kidambi, despite sustaining an ankle injury.
In subsequent years, Loh continued to achieve significant milestones. In 2022, he earned a bronze medal with the Singapore men’s team at the Badminton Asia Team Championships, a historic first for the nation. He also secured a mixed team bronze at the 2022 Commonwealth Games. The 2023 season saw him reach the final of the Asia Championships, earning a silver medal, and also becoming a runner-up at the Korea Open. In 2024, Loh ended a period without a title by winning the Madrid Spain Masters and reached the quarter-finals at the Paris 2024 Olympics, matching a national record set in 2004. In 2025, he continued his strong performance by reaching the German Open final and winning the Taipei Open, marking his first title win in over a year.
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