What types of brand work does Lukas Hogberg do?

Brand Partnerships, Campaign collaborations, endorsements, social media activations, commercials (TV/digital), voiceovers, and media appearances.

What influences pricing for brand deals?

Usage rights, exclusivity, deliverables, campaign length, timelines, and production scope.

What information do you need for a proposal?

Please share your brand, campaign objectives, deliverables, usage period/territory, deadlines, and budget range.

Can Lukas Hogberg create custom content for our campaign?

Yes — Lukas Hogberg can deliver bespoke content (videos, posts, appearances, endorsements) aligned to your creative brief.

Does Lukas Hogberg do voiceovers or on-camera work?

Yes — subject to concept approval and scheduling.

Can Lukas Hogberg also participate in other types of events or campaigns?

Yes — many of our talent are versatile and can engage in speaking engagement, or media/brand activations, depending on their individual skills and availability.

Lukas Hogberg

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Lukas Hogberg is one of the big names of CrossFit. A five-time Swedish open champion, five-time participant in the CrossFit Games (including a third-place finish in 2018), and winner of the CrossFit invitational, his record in the discipline is like few others. Major names like Red Bull and Nike have seen fit to sponsor him, and when he’s not training or competing, he coaches others. He is majorly popular on Instagram, with well over 127,000 followers. He also has a popular YouTube channel, which also has thousands of subscribers and mixes training tips with vlogs about his own life and training regime. He currently lives in sunny Marbella.

CrossFit is a branded high-intensity workout method that was first established in 2000. In the two decades since, it has become a worldwide phenomenon, with millions of people following its tough regime. That Hogberg should have become rated as the world’s third fittest man in it is a serious testament to his strength and stamina.